Apple

Marketing Technology Application Product Management, Wallet, Payment and Commerce

Apple$150K — $180K *
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience in marketing strategy or business development with consumer financial products.
  • Robust experience in designing and deploying B2B and B2C marketing campaign management processes.
  • Proven track record in managing scalable marketing technology ecosystems.
  • Strong analytical and critical thinking skills for data-driven decision making.
  • Bachelor's degree in Business, Engineering, or related field, or equivalent professional experience.

Responsibilities

  • Drive design and maturation of new business capabilities for Apple Wallet products.
  • Oversee process design and technology deployments for WPC Marketing.
  • Collaborate with cross-functional business stakeholders to implement scalable marketing capabilities.
  • Create and manage technology roadmaps with organized sprint schedules for timely delivery.
  • Enhance user experience and ensure alignment across project teams and vendors.

Benefits

  • Collaborative work environment with a focus on innovation and growth.
  • Opportunity to influence business capabilities in a leading tech company.
  • Access to advanced technologies and marketing platforms.
  • Professional development through exposure to multiple business units and technologies.
  • Strong focus on work-life balance and employee well-being.
Full Job Description
We are looking for an experienced professional to join our Business Process Optimization team, supporting Apple Wallet products like Apple Pay, Transit, Access, and more. In this team, you will be driving the design and maturation of important new business capabilities that will enable growth, scale, quality, and risk mitigation through business processes, playbooks, and technology. This function collaborates closely with our business stakeholders such as Marketing, Legal, Finance, Product, Business Development, and more to create new, scalable capabilities that support our WPC strategies. This role will oversee both process design and technology deployments, focused on WPC Marketing infrastructure needs. Minimum Qualifications Minimum of 10 years of experience in marketing strategy or business development ideally with a consumer facing financial product. Marketing Process and Technology Design Robust experience in designing and deploying Marketing Campaign Management processes and technologies, including B2B and/or B2C (with B2C preferred). Previous exposure to highly effective, scaled, and/or mature Marketing Technology ecosystems in order to support WPC Marketing process and technology evolution by "Beginning with the end in mind." Technology Experience in driving business value on a scalable platform while leveraging AI as a core element of the platform capability. Experience in delivering business solutions through a technology ecosystem that may incorporate various platforms, integrations, types of technologies, data elements, etc. Ability to design and drive the technology roadmap by creating sprint schedules planned with rigor, high levels of transparency, and organization, and yielding on-time and quality deliveries. Commitment and ability to make every aspect of designing and deploying the technology lifecycle a positive and efficient experience for Marketing stakeholders and partners, technology teams, support teams, and any other involved parties. Experience establishing internally used application visions and successfully implementing pragmatic roadmaps that support a complex leader landscape and business processes, while keeping leaders informed transparently, clearly, and effectively. Experience leading or working closely with development engineering teams delivering business technology solutions that adhere to internal standard processes for system architecture, development operations, security, privacy, and continuous improvement in delivery velocity, quality, and risk mitigation. Experience leading technology deployments through partners such as IS&T and external vendors, with knowledge of how to optimize sprint schedules, testing approaches, cutover, and all other phases of a technology lifecycle for efficiency, quality, and risk mitigation. Experience representing the technology roadmap and progress on behalf of IS&T, DS&A Engineering, and/or a directly managed software vendor to business partners. Business Process Design and Transformation Experience driving business capability creation and/or transformation efforts leveraging knowledge of people change management principles, process design thinking, and technology roadmap and execution. Strong analytical skills, ensuring that supporting business performance data, business case data, and other metrics are leveraged with the correct context and assumptions. Excellent critical thinking and analytical skills, with the ability to extract meaningful insights from large amounts of information to drive team priorities and alignment. Highly effective communication skills with all levels of the organization, to ensure alignment across cross-functional project teams, leadership, and partners, applying in many disciplines, including Data Science and Analytics, Business Development, Legal teams, Technology vendors, and more. Highly organized, ensuring new business capabilities are created with a documented playbook, enabling future handovers of processes and backup training to business teams and other team members. Leadership Experience deploying programs that enable revenue-driving operations, key business decisions, and external partner collaboration. Ability to drive alignment on a holistic vision for new business motions, with future state designs covering processes, R&Rs, and technology. Ability to lead the charge to create a roadmap to progress from the current state to the new future state, and drive execution against that roadmap. Ability to "see the forest through the trees" when faced with multiple, conflicting priorities. Drives cross functional alignment to a focused, clear, and prioritized path forward across multiple teams. Service-minded leader who represents our team culture of delivering high quality, scalable results for our internal and external customers, while exhibiting excellent partnership skills. Approaches all partnerships with a positive, can-do approach that inspires those around them. Bachelors in Business, Engineering or a related field or equivalent professional experience Preferred Qualifications Experience in deploying AI or other technology on top of a base platform such as Wrike or AirTable Experience managing teams of vendors Experience optimizing user experience demonstrating design thinking and UI/UX improvements preferred. Experience working within a budget for external vendor partners to deliver technology solutions in a managed service and staff augmentation model preferred. MBA or Management Consulting experience

About Apple

Apple is a corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple provides many products and services, including iPhone; iPad; iPod; Mac; Apple TV; a portfolio of consumer and professional software applications; the iOS and OS X operating systems; iCloud; and accessories, service, and support offerings. It sells its products worldwide through its retail stores, online stores, direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software and accessories through its online and retail stores. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI). That feature and others such as an improved floppy drive design and a low-cost hard drive that made data retrieval faster helped Apple cultivate a reputation for innovation. Apple was named as the most admired company in the United States in 2008 and in the world from 2008 to 2012 by the Fortune magazine. The company was founded by Steven Paul Jobs, Steve Wozniak, and Ronald Gerald Wayne on April 1, 1976, and is headquartered in Cupertino, California.

Apple Careers

Join Apple, a place where extraordinary people gather to do their best work. Our ever-expanding global team is at the forefront of innovation and leadership in the tech industry. At Apple, we're not just building products—we're crafting the kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Work You’ll Do Embark on a journey with Apple’s market-leading team to help some of the world’s most influential companies navigate their path to digital mastery with cutting-edge technology and services. Transform industries and touch lives with your unique ideas at Apple. Here, you’ll lead through a unique position at the intersection of technology, creativity, and robust industry expertise. Collaborate with a global team of professionals who are at the top of their game in technology and design. Apple isn’t just a company, it’s a community of innovators and passionate thinkers. Introducing the Apple Innovation and Leadership Initiative We are building a market-leading team to drive our efforts in delivering groundbreaking solutions and services. At Apple, job opportunities are abundant, offering you the chance to explore diverse roles from engineering to marketing, all designed to empower your career growth. Do Innovative Work Join the largest group of creative and technical experts in the world—professionals dedicated to redefining what’s possible through technology and innovation. Deliver targeted solutions through a depth and breadth of expertise that’s unmatched, driving forward our commitment to excellence and leadership in every project we undertake. Be Part of a Great Team Engage in a wide range of projects utilizing Apple’s technology and resources. Harness the unparalleled capabilities, global scale, and joint solution development that only Apple can offer. Future-Proof Your Career Advance your career with limitless opportunities at Apple. Go as far as your ambition takes you with unmatched training, development, and certification support. Explore Discover how Apple is leading the way in tech innovation: [With iOS] Businesses can streamline operations and enhance customer interactions... READ MORE Smart home technology integration that sets the standard for convenience and security... READ MORE The Apple Experience Our combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their industries. Clients worldwide look to Apple for new strategies and solutions that drive growth and innovation in the digital era. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Whether you’re seeking a professional role, an internship, or a leadership position, Apple offers a variety of employment opportunities. SEARCH APPLE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Apple, a company committed to diversity, innovation, and leadership. Explore job opportunities, employment benefits, and the culture of growth and innovation at Apple. Prepare your resume, hone your interview skills, and ready yourself for a career at one of the most prestigious companies in the world. Join us in pushing the boundaries of what is possible.
Learn more about Apple
Size
154,000 employees
Market Cap
$2,074.3 billion
Industry
Net Income
$63.9 billion
Founded
1976
5 Year Trend
+11.5%
Revenue
$294.1 billion
NASDAQ

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