Bachelor's degree in Marketing, Business, or related field.
5-8+ years of experience in marketing strategy, product marketing, or growth marketing.
Experience in service-based or B2B industries preferred.
Strong background in campaign execution, digital marketing, and events.
Ability to translate strategy into measurable results.
Excellent communication and organizational skills.
Responsibilities
Develop and manage the annual marketing plan aligned to growth objectives.
Create quarterly go-to-market (GTM) plans by vertical.
Define target segments and prioritize growth opportunities.
Lead GTM strategy by vertical (Aviation, Education, Commercial, Industrial, Sports & Entertainment).
Build vertical playbooks including messaging, positioning, and campaign approach.
Plan and execute integrated multi-channel campaigns (digital, email, content, and social media).
Develop and execute account-based marketing (ABM) programs for priority accounts.
Benefits
Fully remote (Eastern Standard Time Preferred).
Paid holidays and vacation time.
Health Benefits Package.
Ancillary benefits-Life insurance, Long Term Disability, FSA, and Dependent Spending care.
401K.
Opportunity for growth.
Bonus Pay.
Full Job Description
Pritchard Industries is seeking a Marketing Strategy & Go-to-Market Manager to drive growth through strategic marketing planning, vertical-focused programs, and data-driven campaigns. This role combines product marketing and marketing strategy, with a strong emphasis on growth strategy, campaign execution, vertical marketing, and market intelligence. This position leads go-to-market strategies by industry, oversees campaigns across channels, and ensures programs translate into measurable pipeline and revenue impact.
High-performing campaigns across digital, social, and events
Clear market positioning supported by competitive insights
Benefits: • Fully remote (Eastern Standard Time Preferred) • Salary range: $95,000 - $115,000/yr • Paid holidays and vacation time. • Health Benefits Package • Ancillary benefits-Life insurance, Long Term Disability, FSA, and Dependent Spending care • 401K • Opportunity for growth • Bonus Pay
