Essential job responsibilities include but are not limited to:
- Supports and demonstrates IMA's core values
- Values and understands the importance of diversity, equity, and inclusion among all IMA associates
- Devises and executes marketing strategy within client verticals
- Develops content strategy with business units and sales
- Delivers qualified leads to sales
- Based on interactions with sales, and primary research, acts as Voice of the Client, and the expert on when/how and with what to interact with prospects and clients at each stage of the purchase process
- Creates annual and quarterly marketing plans for approval by business units, practice areas, sales, and enterprise marketing
- Develops compelling and clear marketing and creative briefs for execution by Creative Team
- Responsibility for execution and delivery of marketing and sales materials
- Measures and reports on pipeline effectiveness for marketing initiatives
- Provides real-time feedback, analysis, and prescriptive suggestions across all areas of the marketing funnel
Required Experience and Skills include but are not limited to:
- 7-12 years progressive marketing experience
- Bachelor's degree required, with MBA preferred
- Previous experience managing lead/revenue generation activities
- Ability to prioritize nebulous and/or competing priorities
- Data-driven and experience in analytics-based reporting
- Familiarity with basic web analysis tools such as Google Analytics
- Experience in digital ad buying, social, DSP, search
- Excellent written and verbal communication skills
- Some overnight travel required (10%)
Competencies & Traits:- Business Acumen
- Financial Acumen
- Professionalism
- Self-Direction
- Communicating
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Compensation & BenefitsBeing a part of IMA has its benefits. When you become part of the IMA family, you become eligible to take part in our valuable benefits and rewards package designed to benefit you, your family, and your life. Our plans are cost-effective, convenient and provide progressive ways for staying healthy, protecting loved ones, pursuing financial security and living a full and balanced life. This role is eligible for the following:
Annual Performance Bonus, Stock Purchase, Medical Plans, Prescription Drugs, Dental, Vision, Family Assistance Program, FSA, HSA, Pre-Tax Parking Plan, 401(k), Life/AD&D, Accident, Critical Illness, Hospital Indemnity, Long Term Care, Short-term Disability, Long-term Disability, Business Travel Accident, Identity Theft, Paid Time Off, Flexible Work Options, Paid Holidays, Sabbatical, Gift Matching, Well-Being Stipend, Personal and Professional Development. In addition to our robust benefits package, the final offer amounts will depend on a variety of factors, including the candidate's geographic location, prior relevant experience, and their knowledge, skills, and abilities.
*These benefits do not apply to internship roles. 
