Position Summary:We are seeking a Marketing Specialist to join our Brand Development team leading our growing Ecommerce business. You will develop Gorton's multi-year Ecommerce strategy, ensure a best-in-class digital shelf, and work cross-functionally and with multiple agency partners while driving the business forward for future growth.
Who you are:- A resourceful go-getter who is self-motivated with an entrepreneurial mindset
- A leader with strong interpersonal skills and experience leading and collaborating with cross-functional teams
- A multifaceted thinker and doer, who is comfortable alternating between higher level strategy and tactical execution
- A curious mind, who enjoys learning and proactively seeking out new information to help us maintain our competitive advantage
What you'll do:- Lead Gorton's Ecommerce business, including multi-year strategy development & execution, content creation, and monthly business analysis
- Partner with agencies to develop best-in-class Ecommerce content, staying abreast of the requirements within the rapidly evolving digital space
- Own syndication for Gorton's Ecommerce content across our digital shelf, working within platforms such as Salsify, Syndigo, and others to ensure published content across Ecomm platforms is accurately reflected
- Conduct monthly in-depth business analysis; present findings and recommendations to Senior Leadership
- Serve as the lead for Gorton's website (including our Merch store), working in partnership with external agency to ensure its optimization
- Conduct regular reviews of retailer scorecards and lead the development of recommended action plans, collaborating with Sales to address identified issues
- Serve as Marketing lead for various Ecommerce customers (i.e. Instacart, Amazon)
What you'll need:- Bachelor's Degree level education or higher, MBA preferred
- 4+ years of work experience in CPG brand management, digital marketing or Ecommerce content role
- Demonstrated strong analytical and strategic skills: ability to link strategies and objectives to develop a plan
- Proven ability to effectively manage multiple projects in a dynamic environment
- Highly effective verbal and written communication skills
- Strongly desired: experience working within platforms such as Salsify, Syndigo, NIQ BrandBank, Profitero, SupplierOne, Vendor Central, and Circana
- Last, but not least: a positive attitude and desire to work alongside some pretty fantastic people!
Candidates must have permanent U.S. work authorization.
Pay Range: $80,640 - $100,800/Annual
