Agency:Critical Mass
Job Function:Data and Analytics
Job Subfunction: Data Science and Analytics
Job Description:As a Marketing Science Senior Analyst, your curiosity never ends. The next question is always on your mind, helping you to understand how data science fits in the big picture of a project. Of the five sub-disciplines of Marketing Science-tracking and measurement, data visualization, testing and evaluation, data integration, and statistical modeling-you're a rock star in at least two. Most importantly, you've got a solid understanding of how they all fit into a project, and you're looking to hone your craft in areas you're unfamiliar with. Also, gaining some leadership experience by providing guidance to junior analysts on daily project deliverables is definitely something you're up for.
You will:- Lead advanced paid media performance analysis across platforms including Google Ads, Meta, LinkedIn, TikTok, DV360, Microsoft Ads, Amazon Ads, and other digital channels.
- Develop measurement frameworks, KPIs, and executive dashboards and reports to evaluate campaign performance and business impact.
- Conduct attribution analysis (MTA, platform attribution, GA4 attribution) and incrementality testing to quantify true marketing effectiveness.
- Build and maintain Media Mix Models (MMM) or partner with data science teams to measure cross-channel contribution and optimize budget allocation. (Nice to have)
- Perform forecasting, projections, scenario modelling, and budget pacing using statistical techniques.
- Conduct correlation, regression, and trend analysis to identify drivers of campaign performance and customer acquisition.
- Translate complex analytical findings into actionable recommendations for media strategy, optimization, and investment decisions.
- Partner with Paid Media, Marketing, Finance, and Analytics teams to support annual planning and quarterly business reviews.
- Mentor junior analysts and establish best practices for reporting, experimentation, and measurement.
You have:Technical Skills
- Expert knowledge of digital advertising ecosystems:
- Google Ads
- Meta Ads Manager
- Microsoft Ads
- LinkedIn Campaign Manager
- DV360
- CM360
- TikTok Ads
- Amazon Advertising (if applicable)
- Strong experience with:
- GA4
- Google Tag Manager
- Looker Studio
- Adobe Analytics (optional)
- Advanced SQL and Excel
- Experience with Python or R for statistical analysis (preferred)
- Data visualization expertise using:
Measurement & Analytics Experience
- Marketing attribution methodologies
- Incrementality testing (geo tests, holdout experiments, lift studies)
- Media Mix Modelling (MMM)
- Customer journey analysis
- Cohort analysis
- Forecasting & predictive modelling
- Correlation & regression analysis
- Budget optimization
- A/B and multivariate testing
- Marketing ROI measurement
Qualifications
- 2-5+ years of experience in marketing analytics, digital media analytics, or performance marketing.
- Demonstrated experience influencing media investment decisions through data-driven insights.
- Experience presenting analytical findings to senior leadership and non-technical stakeholders.
- Strong understanding of statistical concepts and experimental design.
What We Offer- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, personal/sick days, and flex days
- Access to online services for families and new parents
- Early Dismissal Friday's (off at 3:00 PM local time every Friday)
- 12 affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts
Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 2 days a week.
Please note, you are applying to an active job opening.
$75,000 - $100,000
