Bachelor's degree in Marketing, PR, Communications, Psychology, Business, or related field
Minimum of 7 years of marketing experience
At least 5 years in medical device or pharmaceutical industries
Ability to understand and convey complex clinical data to physicians
Proven success in physician and patient marketing programs
Strong project management skills and attention to detail
Expertise in creating impactful communication materials
Responsibilities
Collaborate with VP of Marketing and cross-functional teams to create effective marketing programs
Lead initiatives empowering patients through targeted campaigns
Manage marketing projects from concept to completion with a focus on deadlines
Direct and oversee work of external vendors ensuring timely delivery
Supervise PR agency for focused PR campaigns
Work with stakeholders on marketing materials and ensure compliance with regulations
Plan and execute logistics for tradeshows and customer events
Develop and manage social media and email campaigns for targeted audiences
Optimize website strategy and SEO efforts
Benefits
Opportunity to make a significant impact in patients' lives
Engaged and fast-paced work environment
Collaboration with cross-functional teams and leadership
Room for professional growth in the marketing field
Participation in innovative product marketing initiatives
Full Job Description
POSITION DESCRIPTION
Position:Marketing Programs Manager
Status: Exempt
Position:
Reports to: Vice President, Marketing
The position of Marketing Programs Manager will report directly to the VP of Marketing and will have responsibility for strategy development and execution of direct to physician and direct to patient marketing programs.
In this role, you will:
Collaborate with the VP of Marketing, sales team and cross functional teams and vendors to plan and execute impactful marketing programs designed to promote live-saving Hepatic Artery Infusion Therapy to medical oncologists, surgeons and patients.
Plan and lead initiatives designed to empower patients through impactful programs and campaigns.
Execute on all marketing projects and programs from inception to completion with attention to detail, accuracy and deadlines.
Project manage and direct work of multiple vendors such as graphic designers, videographers, and print production vendors ensuring projects are progressing on track and delivered by deadlines and on budget
Manage PR agency in execution of targeted PR campaigns and initiatives
Partner with stakeholders in development of marketing materials, implement content edits to marketing collateral and website and circulate for approvals in compliance with established regulations communication guidelines and procedures
Manage tradeshow strategy and logistical execution of several tradeshows and customer facing events, from event planning to detailed tactical execution
Plan and manage social media and email campaigns targeting physicians and patients
Lead website strategy and SEO optimization efforts including regular content expansion of the website and ongoing management of site performance
Partner with sales team to develop and execute peer to peer webinars and regional programs to physicians
You will bring to the table:
Education and Experience:
Bachelor's degree in Marketing, Public Relations, Communications, Psychology, Business, or a related field, or an equivalent combination of education and experience
Minimum 7 years of prior marketing experience
At least 5 years of experience in medical device or pharma companies
Skills:
Very comfortable with complex clinical content-able to understand and articulate clinical data to physician audiences
Highly skilled in developing impactful marketing and communication materials and campaigns
Demonstrated success with direct to direct to physician and patient marketing programs
Proactive, self-driven and able to work with minimal supervision and check in regularly on progress
An expert project manager able to execute on time and with attention to detail and able to multi-task and adapt to a challenging, fast-paced environment with multiple priorities and stakeholders.
A skilled story teller, able to articulate concisely and impactfully
Advanced proficiency in creating memorable Power Point presentations, including content and visuals
Enthusiastic and passionate with a can-do attitude strong work ethic, and ownership of execution and outcomes
