About the RoleWe are seeking a Senior Marketing Planning & Operations Manager to improve planning, visibility, and coordination across the Marketing organization.
This role will be responsible for managing the processes and systems that help our marketing teams plan, prioritize, and execute their work. Working across Brand, Product Marketing, Growth, Creative, Events, and other marketing functions, this person will provide a clear view of priorities, projects, timelines, dependencies, and progress across the organization.
The ideal candidate is highly organized, comfortable working across multiple teams and priorities, and able to bring structure and clarity to a fast-moving environment. This person will also own Asana as Marketing's primary work management platform and ensure it provides useful visibility for both the broader team and leadership.
Key ResponsibilitiesMarketing Planning & Prioritization- Manage annual and quarterly planning processes across the Marketing organization.
- Partner with marketing leaders to translate priorities into clear plans, projects, timelines, milestones, and ownership.
- Maintain a consolidated view of major marketing initiatives, campaigns, launches, events, and deliverables.
- Help teams identify competing priorities, capacity constraints, and dependencies that may impact execution.
- Support leadership in evaluating and prioritizing new requests against existing commitments.
Portfolio Management & Reporting- Provide clear, consistent visibility into work underway across all Marketing functions.
- Develop and maintain reporting for marketing leadership on priorities, project status, upcoming milestones, risks, and dependencies.
- Establish a regular cadence for reviewing progress against Marketing's plans and priorities.
- Identify projects or deliverables that are at risk and work with appropriate stakeholders to address issues.
- Ensure teams have visibility into relevant work happening across other Marketing functions.
Asana & Workflow Management- Own Asana as Marketing's primary platform for project and portfolio management.
- Establish and maintain standards for projects, portfolios, timelines, milestones, ownership, and status reporting.
- Build and maintain dashboards and portfolio views that provide appropriate visibility for marketing teams and leadership.
- Drive consistent adoption and use of Asana across the Growth organization.
- Evaluate existing workflows and recommend improvements that simplify processes and increase visibility.
- Maintain templates and standard workflows for recurring marketing activities.
Cross-Functional Coordination- Coordinate major initiatives that require participation from multiple Marketing functions.
- Identify cross-functional dependencies and ensure owners, deliverables, and timelines are clearly defined.
- Facilitate communication between Brand, Product Marketing, Growth, Content, Events, and other teams when work overlaps.
- Partner with Sales, Revenue Operations, Product, and other departments on initiatives requiring coordination outside Marketing.
- Help resolve issues related to unclear ownership, conflicting timelines, or competing priorities.
Process Improvement- Maintain and improve core Marketing processes and documentation.
- Identify opportunities to reduce unnecessary meetings, manual work, and administrative overhead.
- Recommend and implement process improvements that help the Marketing organization operate more efficiently.
- Identify appropriate opportunities to use automation and AI to improve workflows, reporting, and information sharing.
- Ensure processes remain practical, scalable, and aligned with the needs of the team.
Qualifications- 5+ years of experience in marketing program management, marketing operations, business operations, integrated marketing, or a related role.
- Experience managing programs and priorities across multiple marketing functions.
- Advanced proficiency with Asana or a comparable project and work management platform.
- Demonstrated experience building portfolio-level reporting, dashboards, and processes for leadership visibility.
- Strong project and program management skills, with the ability to manage multiple priorities and dependencies simultaneously.
- Excellent organizational skills and attention to detail.
- Strong written and verbal communication skills.
- Ability to work effectively across teams and influence stakeholders without direct authority.
- Comfortable identifying and addressing gaps in ownership, priorities, processes, and execution.
- Ability to balance structure and process with the needs of a fast-moving organization.
Preferred Qualifications- Experience supporting a B2B marketing organization.
- Experience with marketing planning and budgeting processes.
- Familiarity with HubSpot, Salesforce, Slack, Airtable, Box, SalesLoft, or similar platforms.
- Experience implementing workflow automation or AI-enabled processes.
- Experience working closely with Revenue Operations, Sales, and Product teams.
Success in This RoleSuccess will include:
- Marketing leadership has a clear and reliable view of the organization's priorities, progress, and upcoming work.
- Marketing teams have greater visibility into the work and priorities of other functions.
- Asana is consistently used as the source of truth for marketing projects and initiatives.
- Cross-functional dependencies and risks are identified earlier and managed more effectively.
- Planning and prioritization processes provide greater clarity around what Marketing is-and is not-committed to delivering.
- Teams spend less time in status meetings or searching for information because project status and ownership are readily available.
Perks and Benefits - Top employee health and well-being benefits
- 401(k) Matching
- Caregiver/adoption/family leave
- Employee Assistance Program
- Self paced Development & Training program
- Rotating company 'Perks at Work' program
- Flexible PTO policy
- Business casual dress
