The Marketing Performance Analyst will support the marketing team by tracking and analyzing campaign performance, conducting customer segmentation, and providing data-driven insights. This role requires proficiency in Microsoft Excel, Access, and Power BI, as well as experience with tools for tracking campaign effectiveness, market segmentation, predictive analysis, and project management. The Analyst will report to the Manager of Marketing Data Analytics. This is a hybrid position requiring the ability to work onsite at our Bloomington, MN.
Responsibilities:
Campaign Performance Tracking:
- Create and implement templates and collection tools to track and analyze marketing campaign performance.
- Develop and implement data-driven strategies to optimize marketing campaigns
Customer Segmentation:
- Assist the marketing team in segmenting target markets.
- Extract data and create strategies for targeted marketing campaigns.
- Improve the accuracy of direct mail campaigns through detailed segmentation of customers and prospects.
Ad Hoc Analysis and Research:
- Perform ad hoc analytical requests and research projects for internal stakeholders.
- Assist in execution of OEM excellence programs including but not limited to data clean-up projects, and ensuring customer data abides by OEM standards.
- Undertake special projects as assigned by management.
Customer and Market Analysis:
- Analyze internal and external customer and market information.
- Conduct competitive research, industry opportunity forecasting, future facility opportunity/analysis, and/or sales coverage analysis in support of business initiatives.
Database Management and Reporting:
- Assess the overall condition of the customer database.
- Work with the Information Systems team to create automated reporting.
- Monitor the consistency and accuracy of critical database tables owned by Marketing.
Project Management:
- Lead the development and delivery of multiple projects.
- Provide actionable recommendations to partners within agreed time frames.
Technical Proficiency:
- Create and execute queries, pivot tables, and reports from database sources.
- Utilize various analytical tools for data consumption and visualization.
- Develop Power Automate workflows to streamline processes.
Innovation and Pattern Recognition:
- Identify patterns, trends, themes, and connections in information.
- Develop innovative ideas and solutions based on data analysis.
Customer Focus:
- Listen, understand, and respond to external and internal customer needs in a timely manner.
- Attend events as marketing representative as needed.
Qualifications:
- Bachelor’s degree in Marketing, Statistics, Data Science, or other related field.
- Proven experience in data analysis, with a track record of success in a team environment.
- Ability to work onsite in Bloomington, MN
- Proficiency in Microsoft Excel, Access, Power BI, and HubSpot (preferred).
- Experience with marketing analytics tools and techniques, including web analytics, Google analytics, and CRM tools (HubSpot experience is a plus but not required).
- Experience with tools for tracking campaign effectiveness, market segmentation, predictive analysis, and project management.
- Strong analytical skills and attention to detail.
- Ability to manage multiple projects and meet deadlines.
- Excellent communication and interpersonal skills.
- Self-starter with the ability to work independently and collaboratively.
- Customer Service experience in a service-related industry preferred.
- Personal characteristics: Analytical, problem solving, detail oriented, willing to learn, ability to multi-task, effective communicator.
Minimum Physical Requirements:
Standing, sitting, walking, talking, hearing
This job description is intended to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Ziegler Inc. will reasonably accommodate the known disabilities of qualified disabled individuals.
