Marketing Operations Manager

Neighborly

$80K — $95K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in marketing automation, CRM, lifecycle marketing, or similar roles.
  • Hands-on experience with platforms like Braze, Salesforce Marketing Cloud, or HubSpot.
  • Strong knowledge of email/SMS campaign execution and personalization strategies.
  • Technical fluency in HTML, CSS, and scripting logic for campaigns.
  • Understanding of customer data structures and marketing data workflows.
  • Proven troubleshooting skills and ability to communicate technical issues effectively.
  • Experience managing campaign production, capacities, and timelines.

Responsibilities

  • Manage and support a technical marketing operations team to optimize performance.
  • Ensure timely delivery of email and SMS campaigns through comprehensive QA processes.
  • Establish best practices for campaign building and operational efficiency.
  • Collaborate with cross-functional teams to align on business requirements and data validation.
  • Maintain compliance with email/SMS regulations and data governance standards.
  • Serve as the primary escalation point for technical issues and campaign execution improvements.

Benefits

  • Hybrid work model; in-office Monday-Wednesday and remote Thursday/Friday.
  • Office locations in Irving, TX and Waco, TX.
  • Equity and bonus opportunities.
  • Comprehensive benefits package available.
Full Job Description

Marketing Operations Manager

Are you looking for a placewhere you can bring your passion forhelping shape and execute the marketing automation vision across Neighborly brands, driving customer engagement, lifecycle marketing performance, and business growth through data-driven strategy and continuous optimization?

As a Marketing Operations Manager on the Marketing team, a typical day for you will include:

  • Manage, coach, and support a technical marketing operations team, overseeing workload prioritization, capacity planning, performance management, skill development, and day-to-day issue resolution.
  • Ensureaccurateandtimelydelivery of email and SMS campaigns, including intake, audience segmentation, personalization, testing, QA, deployment, monitoring, and launch readiness.
  • Establish and improve campaign build standards, QA processes, documentation, automation, reusable templates, scalable frameworks, and operational best practices to enhance efficiency and quality.
  • Collaborate with Data, Product, Analytics, Engineering,MarTech, Creative, Legal, and external vendors to align business requirements,validatedata and technical dependencies, and mitigate launch risks.
  • Maintain adherence to email and SMS regulations, consent management requirements, deliverability best practices, data governance standards, and internal review processes while minimizing defects and rework.
  • Serve as the primary escalation point for technical and operational issues, driving root-cause resolution, performance optimization, testing initiatives, and ongoing improvements in team capabilities and campaign execution.

Bring your skills and be inspired to achieve success.

(Required qualifications)

  • Experience:
    • 3+ years of experience in marketing automation, CRM, lifecycle marketing, email/SMS operations, campaign production, technical marketing operations, or a related digital marketing role.
    • Hands-on experience building, QAing, deploying, or troubleshooting campaigns in marketing automation platforms such as Braze, Salesforce Marketing Cloud,Iterable, Responsys, Eloqua, HubSpot, Broadly, or similar systems.
    • Strong working knowledge of email and SMS campaign execution, including campaign setup, segmentation, personalization, dynamic content, triggered journeys, audience logic, suppression rules, subscription groups, link tracking, rendering QA, and deployment readiness.
    • Technical fluency with HTML, CSS, Liquid or similar scripting logic, dynamic content, personalization rules, reusable templates, QA tools, and email rendering best practices.
    • Working knowledge of customer data structures, CRM/CDP environments, APIs, webhooks, event triggers, data feeds, consent fields, suppression logic, preference management, and marketing data workflows.
    • Proven ability to troubleshoot technical campaign issues, evaluate root causes, partner with data and technology teams, document decisions, and communicate risks clearly to technical and non-technical stakeholders.
    • Experience managing campaign throughput, SLAs, production calendars, QA cycles, launch readiness, capacity planning, and competing priorities in a fast-paced environment.
    • Strong understanding of email and SMS compliance and deliverability considerations, including CAN-SPAM, TCPA, CCPA, unsubscribe requirements, consent management, opt-out processing, list hygiene, and sender reputation.
    • Ability to translate business requirements into technical campaign requirements,identifymissing inputs, clarify logic, document dependencies, and help the team move toward scalable execution.
  • Skills:.
    • Ability to communicate effectively, both verbally and in writing, across cross-functional teams.
    • Ability to manage multiple priorities and meet deadlines in a fast-paced environment
    • Detail-oriented witha high levelof accuracy
    • Ability todemonstrateproblem-solvingand critical thinking skills
    • Ability to work independently and as part of a team
  • Education:
    • Bachelors degree in Marketing, Business, Information Systems, Computer Science, Communications, or a related field preferred; equivalent hands-on experience will be considered.
  • Schedule / in-office requirements:
    • Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home.
    • Our office locations are:
      • 500 E John Carpenter Fwy, Irving, TX
      • 1010 N University Parks Drive, Waco, TX

Bring your goals and be enabled to reach them.

  • Competitive Pay: Commensurate with experience
  • Schedule: Full-time, Monday 6 Friday, 8 AM 6 5 PM local time zone
  • Benefits: Check out our benefits offerings here:Neighborly Benefits
  • Financial Benefits: Equity and bonus opportunities

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Brand:

Neighborly - USA Shared Services

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