We're looking for a Marketing Operations Lead to own and optimize the systems, processes, and integrations that power our inbound and demand generation engine. This role sits at the intersection of Marketing and Sales and is responsible for ensuring top-of-funnel demand is captured, qualified, routed, and delivered to Sales with speed and accuracy. This is a hands-on role focused on marketing automation, data flow, and funnel operations. You'll work closely with Inbound Sales, Demand Generation, Web, Analytics, and Systems teams to improve lead quality, conversion, and velocity across product-led and sales-assisted motions. The ideal candidate is technically strong, detail-oriented, and curious about how AI and automation can improve process speed, accuracy, and operational efficiency. How You'll Make a Difference: • Act as the primary marketing operations partner to the Inbound Sales team, ensuring high-quality handoffs. • Own day-to-day configuration, troubleshooting, and optimization of the marketing automation platform. • Build and maintain workflows, lifecycle automation, and event-based logic supporting inbound and product-led growth. • Own lead and PQL scoring models and routing logic to ensure fast, accurate delivery to the right sales teams. • Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals (web, product, form, behavioral). • Support audience creation, segmentation, and funnel experimentation to improve conversion from first touch to sales-ready demand. • Monitor inbound funnel performance and identify opportunities to improve volume quality, speed, and efficiency. • Monitor handoff metrics (e.g., response time, acceptance rates) and drive continuous improvement. • Own core marketing system integrations with CRM and other GTM tools, ensuring data accuracy and sync health. • Manage a large and evolving marketing technology stack, including tool setup, integrations, permissions, troubleshooting, vendor coordination, and evaluation of new capabilities as needs evolve. • Experiment with automation and AI-powered capabilities to reduce manual work and improve process speed, accuracy, and scalability. Who You Are: • 8+ years of experience in marketing operations or GTM operations supporting inbound, demand generation, or PLG motions in a B2B environment. • Hands-on experience managing marketing automation platforms, including workflows, lifecycle stages, scoring, and routing. • Strong working knowledge of CRM concepts (leads, contacts, accounts, opportunities) and how data flows across GTM systems. • Comfortable working with funnel and handoff metrics (e.g., conversion rates, response time, acceptance rates) to drive operational improvements. • Curious and practical about AI and automation, with experience testing ways to improve process speed, accuracy, or scale. • Highly organized, execution-focused, and comfortable operating in fast-moving, ambiguous environments while owning outcomes end to end. We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025. Please see the independent bias audit report covering our use of Covey here Massachusetts Applicants:It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant's job-related skills, relevant experience, education or training, and work location. In addition to base salary, our total compensation package may include participation in the company's annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process. Base Pay Range For US Locations: $132,000-$198,000 USD This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.