Expertise in product/brand marketing and management
Strong analytical skills for market analysis
Proficient in developing marketing strategies
Experienced in advertising and promotional production
Ability to gather and interpret market trends and customer data
Advanced education in a related field preferred
Responsibilities
Manage and perform marketing tasks across various sub-families
Define target customer segments and crafting precise messaging
Develop comprehensive marketing strategies and plans
Analyze market trends to identify opportunities
Oversee product/brand management with P&L accountability
Create and coordinate advertising and promotional materials
Conduct research to gather insights on market and customer trends
Benefits
Opportunity for professional growth and coaching
Involvement in large, impactful projects
Work with cross-functional teams
Autonomy in role with independent contributions
Recognition as a subject matter expert
Full Job Description
Specialization Description
Manages or performs work across multiple Marketing sub-families including: Product/Brand Marketing:
Defining targeted customer segments and associated messaging
Developing marketing strategies and plans. Product/Brand Management (P&L Accountability):
Analyzing markets to identify opportunities, determine product requirements, and inform marketing strategies
Managing the product/brand. P&L Advertising & Promotion:
Creating or coordinating the production and distribution of advertising and promotional materials. Marketing Research & Analysis:
Gathering and analyzing marketplace trends and customer dataSpecialization Match Note: Para-Professional incumbents perform basic editing of marketing proposals, presentation, and communication materials; compile and maintain data on status and effectiveness of marketing campaigns and tactics; conduct routine research on marketplace and customer trends.
Level Description
Fully proficient and mostly independent individual contributor. A recognized subject matter expert in job area typically obtained through advanced education and work experience. Works on large projects to achieve operational targets with a significant impact on function / sub-function results. May be responsible for setting day-to-day operational objectives for the team, as well as may direct workflow to other team members. Coaches and reviews the work of lower level professionals. Problems faced are difficult and often complex.
About NEC Corporation of America
NEC Corporation of America is a leading technology integrator providing solutions that improve the way people work and communicate. NEC delivers integrated Solutions for Society that are aligned with our customers' priorities to create new value for people, businesses and society, with a special focus on safety, security and efficiency. We deliver one of the industry's strongest and most innovative portfolios of communications, analytics, security, biometrics and technology solutions that unleash customers' productivity potential. Through these solutions, NEC combines its best-in-class solutions and technology, and leverages a robust partner ecosystem to solve today's most complex business problems.
