The RoleNeilson Financial Services is hiring a Marketing Measurement Lead. You'll own how we measure marketing results, from the first ad click through to sales, and make sure the numbers can be trusted.
You'll be the person who sees the whole picture. You'll set clear standards, keep things documented, and build checks that catch problems early. You'll work with marketing, engineering, data, and BI teams, and you'll have the freedom to make decisions quickly.
What you'll do- Own measurement from start to finish
- Keep the data accurate and easy to follow
- Send the right results to the ad platforms
- Set up checks and alerts so problems get caught fast
- Compare platform results with our own records
- Turn data into clear answers for leaders
- Work with other teams to set shared goals
What we're looking for- Senior-level experience with complex systems
- Hands-on experience with ad platform conversion tools, including sending sales and offline results back to the platforms. This is essential.
- Strong data and reporting skills, including SQL
- Comfort reading code and working with data pipelines
- A habit of tracking problems back to their source and fixing them for good
- Experience managing ad budgets at scale, ideally $100M+ a year (or the equivalent)
- Clear communication with both technical and non-technical people
Candidates from engineering, attribution, ad operations, or technical product backgrounds are welcome, as long as they have strong hands-on skills. Experience in the US, Canada, Australia, New Zealand, or the UK is a plus.
Bonus points- Insurance or lead-generation experience
- TikTok or LinkedIn ad experience
- Data warehouse or reverse ETL tools
- Tag management and server-side tagging
- Using AI tools in data work
How we measure success- How well ad platforms match our data
- How closely platform results match our own records
- How quickly we spot and fix problems
- How rarely the same problem comes back
You'll be the person who sees the whole picture. You'll set clear standards, keep things documented, and build checks that catch problems early. You'll work with marketing, engineering, data, and BI teams, and you'll have the freedom to make decisions quickly.
What you'll do- Own measurement from start to finish
- Keep the data accurate and easy to follow
- Send the right results to the ad platforms
- Set up checks and alerts so problems get caught fast
- Compare platform results with our own records
- Turn data into clear answers for leaders
- Work with other teams to set shared goals
What we're looking for- Senior-level experience with complex systems
- Hands-on experience with ad platform conversion tools, including sending sales and offline results back to the platforms. This is essential.
- Strong data and reporting skills, including SQL
- Comfort reading code and working with data pipelines
- A habit of tracking problems back to their source and fixing them for good
- Experience managing ad budgets at scale, ideally $100M+ a year (or the equivalent)
- Clear communication with both technical and non-technical people
Candidates from engineering, attribution, ad operations, or technical product backgrounds are welcome, as long as they have strong hands-on skills. Experience in the US, Canada, Australia, New Zealand, or the UK is a plus.
Bonus points- Insurance or lead-generation experience
- TikTok or LinkedIn ad experience
- Data warehouse or reverse ETL tools
- Tag management and server-side tagging
- Using AI tools in data work
How we measure success- How well ad platforms match our data
- How closely platform results match our own records
- How quickly we spot and fix problems
- How rarely the same problem comes back
