This role is onsite 5 days a week in Fremont, CAJob Opening: Marketing Manager (Columbian Market)
Job Duties:
- Leverage analytics to diagnose core performance outcomes, including sales, market share, penetration, for the Colombian category, translating data into actionable business pivots.
- Develop and refine Go-to-Market strategies to maximize new user acquisition and traffic during peak promotional windows.
- Conduct rigorous price elasticity studies and competitive benchmarking to design dynamic pricing strategies that optimize both financial yield and market competitiveness.
- Synthesize macroeconomic indicators, consumer trend reports, and historical internal data to build a comprehensive long term rolling strategic roadmap.
- Research into the Colombian community's purchasing habits, utilizing cluster analysis and segmentation to drive hyper personalized loyalty initiatives.
- Analyze the ROI of multi-channel marketing campaigns (Email, App-push, Social) using attribution modeling to refine content strategy and media spend.
- Utilize "Basket Analysis" and "Gap Analysis" to curate a product mix that balances high-velocity cultural staples with innovative, high margin emerging trends.
- Serve as the analytical bridge between Marketing, Ops, and Supply Chain to optimize inventory turnover and ensure product availability aligns with forecasted demand.
- Translate complex data sets into compelling narratives for executive-level presentations, influencing the broader organizational strategy for the Colombian market.
Job Requirements: Job requires a bachelor's degree in Business Administration or related fields and 24 months of experience as a Brand Manager, Marketing Manager or related position. Candidate must have 2 years of professional experience in:
- Product assortment planning and category management
- Pricing strategy and pricing analysis
- Promotional planning and campaign execution
- Go-to-market strategy development and execution
- Consumer trends analysis and use of data-driven insights
- Vendor management and supplier coordination
- Cross-functional collaboration across marketing, supply chain, and operations
Employer will accept any suitable combination of education, training, or experience. Employer will accept a bachelor's degree (or foreign equivalent) in one of the requisite fields followed by 24 months of experience in the position of Brand Manager, Marketing Manager or related position.
Benefits- Comprehensive health insurance package, including medical, dental, and vision. PPO/HMO packages
- 401k, 4% company match
- Equity and Bonus
- Vacation, sick and holiday time off
- Monthly mobile stipend
- Monthly Weee! Points credits
Compensation Range- The US base salary range for this full-time position is $148,387
- This role may be eligible to discretionary bonus, incentives and benefits
- Our salary ranges are determined by role, level, and location
The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.
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