Marketing Manager

Vanguard Canada is seeking a Marketing Manager to lead integrated marketing initiatives that drive business growth, strengthen investor engagement, and support our retail investor strategy. This role will translate business priorities and audience insights into impactful marketing programs while partnering across marketing, sales, digital, communications, and other key business functions to deliver measurable results.

The ideal candidate is a strategic marketer with strong project management skills, experience leading cross-functional initiatives, and a passion for creating client-focused marketing experiences.

Lead integrated marketing initiatives that advance business priorities and client growth objectives across investor and advisor audiences.

Support the evolution and execution of Vanguard Canada's retail investor strategy, helping identify and activate growth opportunities across the investor journey.

Manage retail agency and vendor relationships to extend team capabilities, improve efficiency, and deliver high-quality retail marketing outcomes.

Translate audience insights, business strategy, and market opportunities into actionable marketing programs and campaigns.

Serve as a cross-functional marketing lead, coordinating efforts across various functions of the marketing team and broader business partners including creative, digital, PR, sales, compliance, operations, and leadership stakeholders.

Drive disciplined planning, execution, and measurement of marketing initiatives to maximize business impact and marketing effectiveness.

• Lead the development and execution of integrated marketing plans and campaigns that support business and investor engagement objectives.
• Partner with cross-functional stakeholders to translate strategic priorities into effective marketing programs, content, and communications.
• Manage complex marketing initiatives from planning through execution, ensuring projects are delivered on time, on budget, and aligned with business goals.
• Support the execution and evolution of Vanguard Canada's retail investor marketing strategy, including audience insights, positioning, campaign development, and go-to-market execution.
• Manage external agency relationship ensuring high-quality work, strong performance, and effective budget management.
• Develop marketing briefs, creative requirements, messaging frameworks, and promotional plans in partnership with internal stakeholders and creative teams.
• Collaborate with digital marketing to support integrated campaigns across paid, owned, and earned channels.
• Work closely with all marketing functions to ensure coordinated market-facing activity and consistent messaging.
• Leverage market research, audience insights, campaign performance data, and industry trends to inform marketing recommendations and optimize results.
• Support budget planning, forecasting, and marketing effectiveness measurement, using insights and reporting to improve future marketing performance.
• Identify opportunities to improve marketing processes, strengthen collaboration, and increase the efficiency and impact of marketing programs.

• Five or more years related work experience
• Undergraduate degree in Marketing or equivalent experience required
• Demonstrated success developing and executing integrated, multi-channel marketing campaigns
• Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously
• Experience working across cross-functional teams in a collaborative, matrixed environment
• Strong communication, stakeholder management, and presentation skills
• Analytical mindset with the ability to leverage insights and performance data to drive decisions
• Experience managing external agencies and vendor relationships is preferred

Pay Transparency

Expected Salary Range: $95,000 - $135,000

Our compensation ranges are based on role, level, and local market. Individual pay within the range is determined by factors such as job-related skills, experience, and relevant education or training. For part-time roles, pay will be pro-rated based on regularly scheduled hours.

In addition to the range above, Vanguard’s total compensation package may include performance-based incentives, discretionary bonuses, and other perks. We also offer comprehensive benefits such as health insurance, accident and life insurance, and retirement savings plans. Your recruiter will be able to provide additional details on the total compensation offering during the hiring process.

AI Disclosure Statement
Vanguard does not use artificial intelligence (AI) or automated decision-making tools in its recruitment process. All application reviews and hiring decisions are made by our recruitment team.