Amazon

Marketing Manager, US Sports Marketing

Amazon • $120K — $163K *
Culver City, CA 90230In-Person
Media
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years of professional marketing experience
  • Proficient in data-driven decision-making
  • Skilled in customer acquisition and growth strategies
  • Experienced in managing cross-functional marketing campaigns
  • Strong written and oral communication skills
  • Knowledgeable in performance and digital marketing

Responsibilities

  • Lead O&O marketing campaigns for local sports on Prime Video
  • Manage placements across various Amazon platforms according to GTM strategy
  • Develop a performance marketing framework for subscription growth
  • Optimize audience targeting with collaboration from BI teams
  • Implement A/B and multivariate testing for campaign effectiveness
  • Measure and report campaign performance, translating insights for stakeholders
  • Identify new marketing tactics to accelerate sports channel growth

Benefits

  • Comprehensive health insurance including medical, dental, and vision
  • 401(k) matching
  • Paid time off and parental leave
  • Adoption and Surrogacy Reimbursement coverage
  • Mental Health Support and Flexible Spending Accounts
Full Job Description
We are seeking a talented Marketing Manager to join the US Sports Marketing team, focused on driving the rapid growth and expansion of local sports channels on Prime Video. This is a critical moment in the sports rights industry and Prime Video is positioned to offer the best experience for customers seeking access to their favorite regional teams. In this role, you will lead owned and operated (O&O) marketing execution across Amazon surfaces to drive awareness, subscriptions, and viewership for our growing portfolio of local sports channels. You will manage end-to-end campaign execution from conception through launch, ensuring flawless delivery across a rapidly expanding slate of channel partners.

This role requires a strategic and analytical mindset with a strong foundation in performance marketing, growth marketing, and experimentation. You will own the development and optimization of audience targeting, campaign measurement, and A/B testing to maximize subscription growth, reduce churn, and drive live event tune-in. Given the unique cadence of live sports and the localized nature of the content, this function serves as the subject matter expert for local sports channels across all cross-functional teams and shared services related to O&O marketing within Prime Video.

Key job responsibilities
• Lead end-to-end O&O marketing campaigns for local sports channel launches on Prime Video, from strategy development through execution.
• Procure and manage marketing placements across Prime Video Storefront, Amazon.com, Fire TV, and mobile push notifications as outlined in each channel's GTM strategy.
• Develop and execute a performance marketing framework focused on subscription growth, retention (churn reduction), and live event viewership as northstar metrics.
• Collaborate with the GTM lead and BI team to build, refine, and optimize audience targeting and segmentation strategies, leveraging local market and sports affinity signals.
• Design and manage a rigorous experimentation roadmap (A/B and multivariate testing) to continuously optimize placement performance, messaging, and creative.
• Track, measure, and report on campaign performance, translating data into actionable insights and sharing learnings with cross-functional stakeholders.
• Identify and activate new marketing levers, tactics, and channel opportunities to accelerate local sports channel growth beyond established playbooks.
• Partner with channel partners, business development, content, product, and engineering teams to align on launch goals, timelines, deliverables, and dependencies across a growing portfolio.

About the team

Prime Video has a vast selection of live and on demand sports content including Thursday Night Football, NBA, WNBA, and more. The Sports Marketing team is charged with creating world-class marketing campaigns to deliver this growing portfolio of live sports content to Amazon customers.

BASIC QUALIFICATIONS

- 5+ years of professional non-internship marketing experience

- Experience using data and metrics to determine and drive improvements

- Experience with employing marketing strategies to acquire new customers, nurture leads, drive adoption and accelerate growth

- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

- Experience creating and delivering written and oral communications for technical and non-technical audiences

- Experience with performance marketing, growth marketing, lifecycle marketing, or digital advertising

PREFERRED QUALIFICATIONS

- Experience in the sports, streaming, tech, or entertainment industries

- Familiarity with regional sports networks (RSNs), local sports media, or sports rights landscape

- Experience with subscription or retention-focused marketing (reducing churn, increasing LTV)

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Culver City - 120,500.00 - 163,000.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Retail & Consumer Goods
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ
AMZN
* Ladders Estimates

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