Bachelor's degree or equivalent experience in marketing communications
10 years of marketing experience, including 3-5 years in management
Strong skills in brand development and implementation
Proficient in using social media as a marketing tool
Effective communication and relational skills
Detail-oriented with strong organizational abilities
Cross-cultural experience or non-English language skills preferred
Responsibilities
Lead the development and execution of Rotary's global brand strategy
Coordinate marketing resources for clubs and districts
Manage the Global Image campaign and its execution
Develop public service announcements and advertisement tools
Align internal marketing efforts with Rotary's brand strategy
Oversee departmental budgets and vendor management
Conduct research on trends affecting membership and contributions
Benefits
Generous medical, dental, and vision benefits package
Progressive 401k matching contributions
Above market paid time off package
Tuition reimbursement
Professional development opportunities
On-site cafeteria with special pricing for employees
Flexible work schedules available
Convenient location near public transport and amenities
Full Job Description
Job Title: Marketing Manager
Area: Marketing
Reports to: Director, Marketing and Communications
Classification: Exempt
Location: Evanston, IL
This position is designated as Hybrid - Fully Flexible and expected to work from our world headquarters office once per month to several times a week. The specific days in the office are determined by managers based on business requirements. Rotary is under the jurisdiction of Illinois employment laws; we require all employees to live within reasonable daily commuting distance to Evanston.
Position Overview
This position will take a leading role in Rotary International's efforts to further develop and implement Rotary brand strategies, and increase awareness and understanding among the general public, prospective members, and Rotarians. The position serves as a key advisor on RI's marketing strategy by developing and helping to execute the strategies and tactics to promote Rotary to the external public. Additionally, this position will provide guidance and direction on Rotary's internal marketing and social media strategies.
You Will Have
Bachelor's degree or equivalent experience in marketing communications.
Excellent marketing communications skills and experience
Experience in brand development and implementation
10 years of experience in marketing with 3-5 years in a management position
Experience using social media as a marketing tool
Effective administrative and relational skills
Strong written and verbal and presentation skills
Ability to manage multiple priorities.
Non-English language skills or cross-cultural experience strongly desired.
Computer literacy necessary; knowledge of Microsoft software suite essential.
Understanding of digital communications, video production and publications.
Must be self-organized and detail-minded.
You Are Good At
Written and oral communication; ability to clearly and confidently communicate to executive management, senior leadership, project stakeholders, others, across diverse cultures.
Gathering and incorporating market research insights into marketing strategies
Planning strategic marketing plans that drive marketing objectives and increase organizational awareness and understanding.
Conceptualizing and integrating brand messaging
Using digital and social media tools, including email campaigns, and paid media to drive global marketing and public relations.
Motivating and engaging team members;
Seeing the big picture while working collaboratively across the organization;
You Will Be Responsible For
Coordinating efforts to build a strong Rotary brand worldwide by directing efforts to implement the branding strategy for the organization. This includes:
Coordinating implementation of brand strategies and using existing research to develop brand summary materials.
Developing marketing resources and materials for clubs and districts.
Coordinating with heritage communications, visual media, digital content and other teams to ensure that Brand Center and asset management tools are offering high-quality resources to clubs and key stakeholders
Managing the strategy, development and execution of RI's Global Image campaign and resources, specifically the paid and donated portions of the campaign. This includes:
Developing and executing strategy to gain donated PSA time and space.
Directing efforts to identify and pursue cause-related marketing opportunities with for-profit organizations.
Developing and reviewing Rotary International's global outreach strategy and plan and manage the execution of the plan.
Managing the development of public service announcement and advertisement tools for Rotary clubs
Guiding social media and word of mouth marketing efforts.
Coordinate the overall direction of internal marketing across divisions to align with Rotary's brand strategy including:
Working with the marketing team to advise them in their efforts to market Rotary products online, in print, at Rotary events, and, to the targeted publics.
Managing promotion of special events intended for an external audience.
Working with Fund Development staff to promote annual giving
Working with internal staff groups to ensure that publication efforts are on target and reflect the Rotary brand guidelines.
Acting as an adviser on membership and convention marketing efforts
Oversee external market research together with Rotary's internal research area.
Conducting research on trends and other factors affecting membership and contributions
Managing departmental budgets
Managing research, production, media placement and other marketing vendors
Working with all departments throughout the Secretariat as needed to advise on internal and external-facing marketing efforts and social media strategies
Leadership Attributes
Engagement: Foster relationships by hearing, recognizing, and valuing others.
Collaboration: Builds partnerships and works jointly with others to meet shared objectives.
Innovation: Move Rotary beyond traditional ways of thinking
Strategy: Identify Rotary's opportunities and design approaches that align with our strategic goals.
Adaptability: Respond to changes willingly and recognize when to adjust.
Salary Range
$130,500 - $145,000
Why Work For Rotary?
Generous medical, dental, and vision benefits package
Progressive 401k matching contributions
Above market and generous paid time off package
Tuition reimbursement
Professional development opportunities
On-site cafeteria and coffee bar with special pricing for Rotary employees
Flextime-several different work schedules to choose from
Close to CTA, Metra, a variety of stores, and many food options
Please note:
Rotary does not provide VISA sponsorship or relocation assistance
About Rotary International
Rotary International is a non-profit organization that aims to bring together business and professional leaders to provide humanitarian services, encourage high ethical standards in all vocations, and help build goodwill and peace in the world. The organization has over 1.2 million members in over 35,000 clubs worldwide. Rotary International is organized into several geographic regions, each of which is led by a director who is elected by the members of the region. The organization is best known for its efforts to eradicate polio through its PolioPlus program.
