Bachelor's degree in Marketing, Business, Communications, or related field or equivalent experience
3+ years in digital marketing, demand generation, or marketing operations
Experience in B2B, construction, or industrial services preferred
Familiarity with CRM systems and marketing automation tools preferred
Strong understanding of digital marketing channels and analytics tools
Excellent written and verbal communication skills
Strong analytical skills for data-driven decision making
Responsibilities
Own and manage the execution of digital marketing strategies
Establish a routine marketing planning process for consistency
Develop and manage a centralized content calendar
Collaborate with Sales Leadership for pipeline development
Execute demand generation campaigns across various digital platforms
Optimize landing pages to enhance lead generation
Monitor and analyze key performance metrics for continuous improvement
Benefits
Remote work opportunity
Some travel may be required
Professional growth and training
Collaborative work environment
Access to the latest marketing tools and technologies
Full Job Description
Position Description
The Marketing Manager will serve as a key driver of Penhall's marketing operations, responsible for executing and optimizing digital marketing strategies that directly support revenue growth and sales priorities. This role focuses on demand generation, structured planning, and performance-driven execution across digital channels.
This is a REMOTE job that may involve some travel (
Duties and Responsibilities
Own and manage digital marketing strategy execution, ensuring alignment with company growth initiatives and sales priorities
Establish and maintain a weekly marketing planning cadence to drive consistency and proactive execution
Develop and manage a centralized marketing content calendar aligned to target markets and service lines
Partner with Sales Leadership and Account Managers to support pipeline development, strategic selling, and planned work initiatives
Execute demand generation campaigns across digital platforms, including paid media, email, and web-based initiatives
Optimize landing pages and digital experiences to improve lead generation, engagement, and conversion rates
Oversee the creation of high-quality, consistent content aligned with Penhall's value proposition
Collaborate with internal subject matter experts and manage freelance resources to scale content development
Align project and customer-focused content with Account Manager goals and market priorities
Maintain and optimize company websites with a focus on content accuracy, brand consistency, and conversion effectiveness
Manage third-party marketing platforms and integrations to support campaign performance and tracking
Monitor and analyze key performance metrics, including reach, lead activity, call attribution, and website engagement
Develop and maintain simple marketing performance scorecards to track effectiveness and inform decision-making
Manage social media platforms with a focus on brand credibility and targeted visibility, not vanity metrics
Improve cross-functional communication through proactive planning and "pre-informs"
Coordinate marketing efforts across sales, operations, and leadership to ensure alignment and efficiency
Stay informed on emerging marketing trends, tools, and technologies to continuously improve performance
Perform other related duties as assigned by the manager
Position Requirements
Required Skills and Abilities
Strong understanding of digital marketing channels, including paid media, SEO, email marketing, and content marketing
Experience with marketing analytics tools (e.g., Google Analytics, CRM platforms, call tracking tools)
Ability to plan, prioritize, and execute multiple marketing initiatives in a fast-paced environment
Proficiency in website content management systems (CMS) and basic understanding of conversion optimization
Experience managing content development across internal and external resources
Strong analytical skills with the ability to translate data into actionable insights
Excellent written and verbal communication skills, with a focus on clear and compelling messaging
Ability to collaborate cross-functionally with sales, operations, and leadership teams
Strong organizational skills with attention to detail and execution discipline
Essential Core Competencies
Strategic Thinking: Aligns marketing initiatives with business goals, revenue growth, and sales priorities
