Marketing ManagerThe Marketing Manager will develop and execute a communications strategy to support sales, brand awareness, and benefits of Nidec Press & Automation to the global marketplace. This individual will also be tasked with exploring and implementing a mix of advertising solutions that will include new and emerging technologies and educating the organization on how to utilize them to efficiently reach existing and new customers. The Marketing Manager will manage Nidec Press & Automation overall image for North America, define brands and positioning, and create logos and appearance packages that ensure a customer experience consistent with regional awareness across product lines and across various cultures and languages around the world.
Job Responsibilities:- Develop and maintain a 3 Year strategic plan for promoting Nidec Press and Automation (NP&A) products and organizations using all appropriate advertising and promotion solutions.
- Develop the plans and initiate actions to implement the strategic plan to include budgeting, technologies, and other resources as required.
- Engage with product line managers to determine priorities, timelines, target markets, and campaigns to achieve promotional goals.
- Manage NP&A presence at various trade shows throughout the year.
- Manage external vendors used for various aspects of promotional activity.
- Manage, enhance, and create promotional activities, email promotions, internet promotions, trade show promotions, bulletins, banners, signage, trade magazines, tech. publications, etc.
- Serve as the in-house multimedia and digital marketing lead, owning the development, management, and optimization of websites and related platforms
- Manage language translations for all markets served.
- Own the email marketing program, including platform management, content creation, optimization, analytics, contact management, and data governance
- Manage and optimize digital advertising efforts across social, SEO, PPC, and AI-generated content channels
- Identify and champion opportunities to integrate AI, analytics, and automation to improve content effectiveness, audience engagement, and business outcomes.
- Collaborate cross-functionally to align multimedia and AI capabilities with organizational strategy, growth objectives, and innovation initiatives.
- Serve as social media platform manager across all NP&A brands (30+ channels)
- Create, gather, edit, publish, and manage social content, with a primary focus on North American brands
- Coordinate and manage internal content contributors across brands and regions
- Track performance, deliver weekly/monthly reports, and present insights and recommendations to leadership.
- Facilitate & coordination of marketing efforts between Europe and Asia.
- Other job duties as assigned.
Qualifications:- Bachelor's degree required in Graphic Design, Journalism, Communications, or Marketing.
- 8+ years of experience.
- Preferred manufacturing industry experience but not required.
- Preferred managerial experience but not required.
- Strong proficiency with the Adobe Creative Suite and core marketing technologies
- Hands-on experience in digital marketing, social media, multimedia production, content management, and CMS platforms
- Working knowledge of email marketing, digital advertising channels, and website management and optimization
- Strong communicator able to collaborate effectively with global teams, internal stakeholders, and external vendors
- Demonstrates a consistently positive, professional presence and acts as an ambassador for the organization with employees, customers, and external partners.
- Proven ability to manage complex programs while maintaining a big-picture perspective
- Self-motivated, adaptable team player with a strong sense of urgency and problem-solving mindset
- Travel up to 15-20% of the time (North America manufacturing plants + tradeshows)
