Job DescriptionJob Title:Marketing Manager
Job Classification:Full-Time
Exemption Status:Non-Exempt
Reports To:CEO
Hours:30-40 hours per week (varies seasonally)
Pay:$40.00 - $44.00 per hour plus potential for bonus
Location:Hybrid role requiring on-site work 2-3 days per week
Objective:
The Marketing Manager is responsible for the strategy, execution, performance, and ongoing development of München Haus's marketing, branding, communications, events, community engagement, and promotional efforts. This role serves as the primary owner of the company's marketing function, leading marketing initiatives across digital, print, advertising, public relations, merchandise, and guest-facing channels to strengthen brand awareness, drive guest engagement, and support business goals.
Working closely with the CEO and collaborating with Operations and Food & Beverage teams, the Marketing Manager develops and executes marketing strategies, manages budgets and campaigns, oversees brand standards, directs external partnerships, and ensures consistent representation of München Haus's purpose, mission, and values across all guest touchpoints.
Essential Job Duties:
- Develop, implement, and manage the annual marketing plan, calendar, department goals, and budget in collaboration with the CEO
- Establish marketing priorities, campaigns, and initiatives that support business objectives, seasonal opportunities, and long-term brand growth
- Analyze marketing performance, campaign effectiveness, return on investment, guest engagement, customer sentiment, and market trends to identify growth opportunities and continuously improve results
- Prepare and present marketing reports, performance data, budget reviews, and recommendations to leadership, and support long-term business planning through marketing insights and strategic initiatives
- Develop, create, implement, and manage content strategies across social media, email marketing, website platforms, public relations, advertising, and other guest-facing communication channels
- Create and manage paid advertising campaigns, including Google Ads, Meta advertising, digital promotions, and other appropriate marketing platforms
- Manage online reputation by monitoring guest reviews, customer sentiment, and public feedback across relevant platforms, and addressing concerns as appropriate
- Manage website content, online ordering integrations, business listings, search visibility, and other digital marketing assets
- Create press releases, newsletters, promotional communications, and public relations materials
- Develop, create, capture, maintain, and distribute marketing assets across digital and print channels, including menus, signage, advertisements, merchandise graphics, photography, video, presentations, guest communications, and other branded materials while maintaining organized asset libraries and creative archives
- Uphold brand standards, ensuring all printed, digital, and promotional materials accurately reflect current operations, products, services, pricing, and company expectations
- Lead the planning, promotion, and marketing communications for on-site and offsite events, contests, seasonal initiatives, and special programs, ensuring timely execution across all appropriate channels
- Oversee sponsorships, donations, community partnerships, and engagement initiatives that strengthen relationships with guests, visitors, tourism partners, local businesses, and community organizations while supporting company values and brand visibility
- Manage relationships with external vendors and service providers, sourcing specialized resources when needed and ensuring deliverables meet established quality, budget, timeline, and brand standards
- Oversee merchandise branding, visual standards, and brand consistency, and direct and evaluate third-party merchandise consultants and partners responsible for product development, sourcing, and program recommendations
- Approve merchandise concepts, vendor selections, and branding elements, and coordinate merchandise launches, promotional campaigns, and guest communications while monitoring program performance and future opportunities
- Develop, document, and maintain marketing-related systems, procedures, and standards to support consistency and organizational effectiveness
- Collaborate with Operations and Food & Beverage teams to ensure marketing accurately reflects business operations, and coordinate and direct operational support for marketing initiatives, events, and promotional activities
- Support Operations and Food & Beverage teams on-site during events, peak periods, and special programs as needed, including guest service and food and beverage handling consistent with required certifications
- Coordinate and support on-site photo, video, and content productions, including preparing, staging, and styling menu items, beverages, merchandise, props, and sets for photographers, videographers, and other creative partners
Supervisory Responsibilities:
- Lead and manage all marketing projects, campaigns, creative initiatives, events, and promotional programs by establishing priorities, project plans, timelines, and deliverables from planning through execution
- Direct, coordinate, and evaluate work performed by consultants, contractors, agencies, merchandise partners, photographers, designers, web developers, and other external service providers
- Provide project leadership and direction for cross-functional initiatives involving Operations, Food & Beverage, and executive leadership
- Evaluate the quality, effectiveness, timeliness, and outcomes of marketing initiatives and implement improvements as needed
Working Conditions:
- Hybrid role requiring on-site work 2-3 days per week, with additional on-site attendance and schedule adjustments as needed based on business needs and in coordination with the CEO
- Occasional after hours communication may be required to address urgent operational matters, provide guidance, or support business continuity during unforeseen situations
- All work time, including after-hours communication, is recorded and paid per timekeeping policy
- Prolonged periods of sitting and/or standing
- Ability to work in a moderate to loud, fast-paced environment
- Ability to work in spaces with potentially large swings in temperature, or in sustained cold or hot conditions (indoor and/or outdoor)
- Ability to thrive in a fast-paced environment and effectively support high-volume operations while maintaining quality and composure
- Exposure to typical restaurant conditions, including wet floors, hot surfaces, and sharp objects
- Occasional environmental exposures to cold, heat, sanitation chemicals and water
- The ability to transport up to 60 pounds on occasion and up to 35 pounds regularly
- Occasional local and out of town travel may be required to attend conferences, seminars, training programs, or other professional development events
Qualifications:
- Bachelor's Degree in marketing or related field strongly preferred
- Website design, creation and maintenance experience preferred
- Social media strategy and content planning experience strongly preferred
- Food and beverage or other Hospitality experience preferred
- Always be professional, courteous, and ethical when working with vendors, co-workers, and customers
- Attention to detail and accuracy
- Ability to work independently and as part of a team
- Ability to multi-task and prioritize tasks
- Knowledge of food handling safety, policies, procedures, and regulations
- Knowledge of inventory policies and procedures
- Knowledge of federal, state, and local liquor laws
- Food Handlers Permit - Must acquire within 30 days of hire if not current
- Washington MAST Card - Must acquire within 60 days of hire if not current
- Cicerone Certified Beer Server Certification - Must acquire within 120 days of hire
Compensation- Salary range is calculated by the hourly rate with the volume of 40 hours per week.
- Hours: 30-40 hours per week (varies seasonally)
- Salary Range: $83,200 - $91,520
- Hourly Rate: $40.00 - $44.00 per hour plus potential for bonus
- Quarterly Bonus Program: $1,500 per quarter, $6,000 annually (eligible after 1 year of employment)
- Annual Holiday Bonus: $500
- Total Compensation: up to $89,700 - $98,020
Benefits Offered:- Medical, Dental & Vision Insurance - employee coverage paid 100% by company
- Health Savings Account (HSA) with employer contribution
- Group Term Life and Accidental Death & Dismemberment Insurance
- 401K with company match after one year of service
- Awarded 60 hours of PTO on the 1st of the month after hire date
- Cell phone plan - München Haus uses Verizon Wireless and employee has option to join company paid plan.
Please note that this job description is intended to describe the general nature and level of work being performed by the employee(s) assigned to this job. The content contained therein is not intended to represent an exhaustive list of all duties, responsibilities, and activities required. Duties, responsibilities and activities may change at any time, with or without notice, and additional work may be assigned as appropriate. 
