4+ years of marketing experience in fast-paced environments, preferably in startups or marketplaces.
Versatile across strategy and execution, with strong problem-solving skills.
Proficient in project management, leading cross-functional initiatives for significant outcomes.
Data-driven with experience in tracking KPIs for marketing programs.
Adaptable to a startup's fast-paced nature and capable of quick pivots.
Responsibilities
Drive buyer acquisition and create campaigns generating category buzz.
Plan and execute on-platform events and product releases across channels.
Manage influencer relationships, including content ideation and performance reporting.
Collaborate with other marketers to support category-focused tentpole campaigns.
Measure and iterate on the effectiveness of marketing initiatives.
Benefits
Generous holiday and time off policy.
Comprehensive health insurance options including medical, dental, and vision.
Support for remote work with home office setup and monthly allowances for cell phone and internet.
Care benefits with allowances for wellness, childcare, and family planning initiatives.
401(k) retirement options with employer matching and international pension plans.
Unique monthly allowance to engage with the app as both buyer and seller, enhancing product understanding.
16 weeks of paid parental leave with a gradual return to work program.
Full Job Description
Role
As a marketing manager at Whatnot, you're responsible for being the driver of hyper-growth and helping sellers grow their businesses fast. You're quick to understand users and communities across any category you're staffed against, whether it's beauty, trading cards, or anything in between. You're an expert in developing and executing marketing plans centered around generating demand from new and existing buyers. You love problem-solving and working across multiple marketing levers-from designing digital events, building influencer relationships and developing creator content integrations to crafting paid creative ads and partnering with Whatnot sellers on engaging campaigns.
Own buyer acquisition across a priority category, devising campaigns and events that generate buzz and grow demand for your category
Own the end-to-end planning and execution of on-platform events, product releases and other community moments across multiple channels
Manage a portfolio of influencers, including being the DRI for the relationship, content ideation, execution, and reporting
Partner with other marketers, such as social or paid creative to develop plans that support tentpole campaigns for your category, along with providing them category insights on an on-going basis.
Measure and iterate on the effectiveness of category marketing initiatives
You
Curious about who thrives at Whatnot? We've found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.
You have 4+ years of marketing experience in a fast paced environment. Experience at a high-growth startup, marketplace or creator-focused platform is a plus
You're a versatile marketer who can flex across strategy and execution, solve problems quickly, and own initiatives across multiple channels.
You have strong project management skills and know how to lead complex, cross-functional initiatives to deliver high impact outcomes
You're data driven, have experience tracking KPIs and monitoring success for marketing programs
You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed
Nice to Have
Experience with graphic design and video editing tools (e.g. Creative Suite, Figma).
Experience working with data analytics and AI tools, such as SQL, Hex, or Sigma.
Experience buying and selling in online marketplaces.
Benefits
Generous Holiday and Time off Policy
Health Insurance options including Medical, Dental, Vision
Work From Home Support
Home office setup allowance
Monthly allowance for cell phone and internet
Care benefits
Monthly allowance for wellness
Annual allowance towards Childcare
Lifetime benefit for family planning, such as adoption or fertility expenses
Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
Monthly allowance to dogfood the app
All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).
Parental Leave
16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.
