Marketing ManagerCompany: Intex Recreation Corp
Department: Marketing
Location: Long Beach, CA
Work Location: Onsite - Long Beach, CA
Employment Type: Full-Time
FLSA Classification: Exempt
About the RoleIntex Recreation Corp is seeking a
Marketing Manager to help lead the next phase of our marketing organization. This is a newly created role with a unique dual focus: supporting our established retail business while helping build new consumer-facing opportunities for the Intex brand.
Approximately
60% of the role will focus on retail and channel marketing, partnering closely with Sales and supporting major retail accounts including Walmart, Target, Costco, and Amazon. This includes developing sell-in presentations, launch toolkits, retailer programs, retail media initiatives, competitive intelligence, and marketing materials that help our sales team succeed.
The remaining
40% will focus on brand development and direct-to-consumer (D2C) growth, including campaigns, brand activations, partnerships, digital advertising, audience targeting, and new consumer-facing initiatives.
The ideal candidate is a strategic and hands-on marketer who understands both
retail marketing and consumer brand development and can move comfortably between long-term strategy and day-to-day execution.
What You'll DoRetail & Sales Marketing- Develop sell-in presentations, line review decks, product one-sheets, and other sales enablement materials for major retail accounts.
- Create retailer-ready launch toolkits including product messaging, features and benefits, imagery direction, packaging inputs, and item setup content.
- Manage marketing deliverables against retailer planning calendars, line reviews, resets, and launch deadlines.
- Serve as the primary marketing partner for Sales, managing requests, priorities, timelines, and deliverables.
- Ensure retail marketing materials consistently reflect Intex brand standards, messaging, and positioning.
Retail Programs & Retail Media- Plan and execute retailer promotional programs, seasonal events, Prime Day initiatives, and account-specific promotions.
- Partner with Sales and Finance to manage co-op funding and promotional budgets.
- Coordinate retail media campaigns across platforms such as Amazon Ads and Walmart Connect.
- Partner with agencies and retailer/platform contacts to execute campaigns and evaluate performance.
- Monitor and report key performance metrics, including ROAS and campaign effectiveness.
- Support accurate and compelling digital shelf content, including product copy, enhanced content, and item setup.
Retail Intelligence & Competitive Analysis- Conduct regular store audits to evaluate shelf presence, pricing, promotional execution, and competitive activity.
- Research competitors, categories, consumer trends, and retailer strategies.
- Develop competitive analysis and retailer intelligence reports to support Sales and leadership decision-making.
- Incorporate feedback from Sales and Customer Service to identify market opportunities and customer trends.
D2C Brand Development & Marketing- Help develop and launch new direct-to-consumer brands and products.
- Contribute to brand positioning, messaging, go-to-market strategies, and campaign development.
- Plan and execute integrated consumer campaigns in partnership with Social Media, Social Commerce, and Creative teams.
- Lead brand activations, sponsorships, events, and partnership marketing initiatives from concept through execution and post-event analysis.
- Collaborate with Sales, Product, Supply Chain, Finance, and Creative to ensure initiatives are aligned and effectively executed.
Digital Advertising & Audience Targeting- Plan, launch, monitor, and optimize paid digital advertising across social, search, and programmatic channels.
- Develop audience segmentation, targeting, and retargeting strategies.
- Support the development of first-party audience and customer data practices.
- Conduct structured testing across creative, audiences, placements, and messaging.
- Analyze results and translate insights into repeatable digital marketing strategies and best practices.
- Maintain accurate documentation of campaigns, budgets, performance, and results.
- Ensure marketing activities comply with retailer, platform, and applicable legal requirements.
What We're Looking For- Bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience.
- 8-10 years of marketing experience with a background spanning retail/channel marketing and consumer brand marketing.
- Experience supporting big-box, mass retail, or major ecommerce accounts.
- Proven experience developing sell-in presentations, launch materials, sales enablement tools, and retailer marketing programs.
- Experience developing and executing consumer marketing campaigns, brand activations, sponsorships, or partnership programs.
- Hands-on experience with paid digital advertising and audience targeting across social, search, or programmatic platforms.
- Strong analytical and written communication skills, including the ability to turn market and competitive information into actionable recommendations.
- Excellent project management, organization, prioritization, and budget management skills.
- Experience working with cross-functional teams, agencies, retailer contacts, and digital platform partners.
- Working knowledge of retail operations, including retailer planning calendars, line reviews, resets, item setup, digital shelf content, and retail media.
- Strong communication skills and a collaborative, service-oriented approach to supporting internal Sales partners.
- Ability to balance multiple priorities and meet deadlines in a fast-paced environment.
Physical Requirements- Prolonged periods of sitting and working at a computer, with periods of standing and walking during store audits, retail visits, and events.
- Repetitive hand and wrist movements associated with regular computer and phone use.
- Ability to lift up to 15 pounds occasionally, including product samples and display materials.
- Visual acuity sufficient for extended screen-based work, including reviewing creative assets and performance data.
- Ability to communicate effectively in person, in writing, by phone, and through video conferencing.
Work Environment- Professional office environment at Intex Recreation Corp's Long Beach, CA headquarters.
- Fast-paced environment balancing established retailer deadlines with new brand and digital initiatives.
- Frequent collaboration with Sales, Product, Supply Chain, Finance, Creative, agencies, and external partners.
- Regular local travel for store audits and retail visits.
- Occasional travel for trade shows, line reviews, retailer meetings, and brand activations.
- Occasional extended hours may be required during product launches, retailer program windows, brand activations, and peak business periods.
