Marketing Manager, Integration & Content

What you will do:

The Marketing Manager, Integration & Content, will help shape the brand's outward image by being a driving force to bring Tillamook's marketing campaigns and content to life. This role serves as the connective tissue that helps to translate strategic direction into executable integrated plans, orchestrating how the full marketing ecosystem delivers them. To do that, you'll need to able to work well with agencies and internal partners to turn briefs into great ideas, stories, messages and advertising that separates the Tillamook brand apart from its competition. This means ensuring all plans and content are aligned with original strategy/briefing, work together cohesively while still delivering on channel needs.

This role reports to the Senior Marketing Manager, Strategy and Communications, and leads the integration of plans across the entire marketing team. This person ensures that strategy and content stay consistent across all channels, and that cross-functional teams create a cohesive consumer experience. The role helps translates brand and business priorities into clear, integrated marketing plans; aligns internal teams and agency partners around shared objectives, timelines, and deliverables; and ensures paid, earned, and owned efforts work together under a unified brand platform. From campaign kickoff through reporting, this role brings the right stakeholders together at the right moments, maintains visibility across marketing initiatives, keeps projects on track and connects the dots across the organization to ensure the collective marketing plan is stronger than its individual parts.

This role will also work with our agency partners on campaign development, including things like film production and experiential events. This includes helping facilitate creative refinements, creative director selection, storyboards, pre-production. This person will partner heavily with Brand Design on creative reviews and delivering feedback, and with Tillamook Senior Producer in film production and will be present on set for campaign film shoots. Then will lead post-production timeline and deliverables, such as film edit reviews, QC film content, and shipping final films to channel owners.

Also critical to this role is driving internal socialization and enrollment of marketing plans and content, so this person will own upward communication and feedback process with Marketing Leadership, as well as cross-functional share-outs with internal partners.

This role leads Foodservice marketing, partnering with cross-functional teams to develop content and tools that support business priorities and customer needs. The role ensures Foodservice marketing is strategically aligned with the broader brand while effectively supporting commercial growth.

There will also be some ad hoc marketing content needs that live outside our campaigns (e.g. international content, stewardship content). Once an ad hoc project is approved by Marketing Leadership, this person will also be responsible for ensuring this content is also delivered.

If you're strategic, highly organized, collaborative, and experienced in integrated marketing campaigns, we'd like to meet you.

Here's a day in the life:

• Help the marketing team translate strategic briefs into campaign content, ensuring connective tissue across channel tactics and content, playing a critical role in ensuring the success of our brand activations.
• Collaborate closely with Marketing Manager, Communications, connecting integrated marketing strategy and channel needs with brand stewardship to ensure campaigns and innovation launches are both cohesive and unmistakably Tillamook.
• Work closely and collaboratively with internal Marketing department, cross-functional partners such as Category Growth, CMI, RGM, and Sales, and external agencies in the planning and production of content needs for all marketing campaigns and plans. Deliverables are all campaign assets. And while this primarily includes planned campaigns, it will also include ad hoc marketing content that comes up through the year.
• Lead integration with marketing channel owners and develop materials that communicate cohesive marketing plans to Marketing Leadership, Executive Leadership and cross-functional teams.
• Develop comprehensive list of marketing deliverables needed, in partnership with the internal channel team, and own the submission requests to the appropriate internal or external agency.
• Facilitate the weekly creative review process for leadership feedback and approval
• Ensure all campaign and ad hoc marketing content is routed through the appropriate legal and regulatory partners, including scripts and final content (by working closely with Marketing Operations)
• Responsible for production schedule and timelines, involving keeping agencies and internal design partners on time
• In partnership with Tillamook Senior Producer, manage production budget and escalate issues when they arise
• Partner with Senior Mgr, Mktg Strategy and Comms, to measure effectiveness of marketing content, working with the internal team. Communicate these results in presentations, including implications and recommendations for marketing plan adjustments. Coordinate with Executive Business Partner of Brand for ELT moments like QBRs and BOD meetings.
• Monitor market trends, research consumer markets and competitors' activities. Collaborate with Category Growth on the quarterly competitive report.
• Lead development of internal campaign overview documents and shareouts, collaborating with all cross functional partners to pull together clear, concise and actionable overview of our campaigns. Present, when appropriate, to stakeholders
• Foodservice marketing, partnering with cross-functional teams to develop content and tools that support business priorities and customer needs, ensuring strategic alignment with the broader brand.

Knowledge, skills, and abilities:

• Bachelor's degree in marketing, communications, or related field.
• Excellent organizational and project management skills
• 5+ years of experience developing and managing campaign content on behalf of a brand
• Proven experience in managing external agency partners and marketing budgets
• Ability to identify and track relevant KPIs
• Ability to operate independently with limited direction
• Excellent verbal communication skills
• Excellent writing skills
• Proficient with Microsoft Office; ability to create strong and compelling Power Point presentations

Industry leading benefit and reward programs:

We offer outstanding benefits to our employees. For more information, please visit the careers page: www.tillamook.com/careers.