We're looking for a Marketing Manager with a strong background in Growth Marketing to lead our marketing function, drive integrated marketing initiatives, strengthen demand generation, and accelerate pipeline growth in the US market.
What You'll Do
- Drive growth marketing initiatives aligned with business goals, focusing on pipeline generation, customer acquisition, and revenue impact.
- Plan and execute integrated campaigns across paid media, digital marketing, email, content, webinars, events, and other relevant channels.
- Optimize demand generation by improving campaign targeting, lead quality, conversion rates, and marketing-qualified pipeline.
- Partner with Sales to identify target accounts, refine audience segmentation, align campaigns with sales priorities, and accelerate pipeline progression.
- Support Account-Based Marketing (ABM) initiatives to engage key enterprise accounts and reach relevant decision-makers.
- Own growth experiments across channels, messaging, landing pages, and conversion journeys to identify opportunities for improvement.
- Monitor and optimize campaign performance using data, analytics, and attribution to improve ROI and marketing effectiveness.
- Manage marketing budgets and channel investments, prioritizing initiatives that deliver measurable business outcomes.
- Collaborate with the existing Demand Generation team, Sales, Product, and leadership to align campaigns, messaging, and growth priorities.
- Translate Infrrd's Enterprise AI capabilities into compelling value propositions that resonate with enterprise buyers and address real business challenges.
What We're Looking For
- 10-13 years of experience in growth marketing, demand generation, or B2B marketing, preferably in B2B SaaS, Enterprise SaaS, AI, or technology companies.
- Proven experience driving growth marketing initiatives in the US market, with measurable impact on pipeline, lead generation, or revenue.
- Hands-on experience planning, executing, and optimizing multi-channel marketing campaigns.
- Strong understanding of B2B demand generation, paid digital campaigns, conversion optimization, and marketing funnel management.
- Experience with Account-Based Marketing (ABM) and targeting enterprise accounts.
- Strong analytical skills and experience using marketing analytics, CRM, and automation platforms to measure performance and guide decisions.
- Experience collaborating with Sales teams to improve lead quality, campaign alignment, and pipeline conversion.
- Excellent communication skills and the ability to translate complex technology into clear, compelling business messaging.
- A growth mindset, strong ownership, and the ability to balance strategic thinking with hands-on execution.
- Experience in Enterprise AI, Intelligent Document Processing (IDP), document automation, or enterprise software is a plus.
Why Join Infrrd?
- Help scale an Enterprise AI company with a proven product and live enterprise customers.
- Drive growth marketing for the US market and see the direct impact of your work on pipeline and business outcomes.
- Work on meaningful challenges at the intersection of AI, enterprise software, and complex business workflows.
- Collaborate closely with Sales, Marketing, and leadership to shape and execute growth initiatives.
- Join a culture where ideas are welcomed, ownership is real, and challenging the status quo is encouraged.
Think you're excited by the challenge? We'd love to hear from you.
