5-8 years of B2B marketing experience, with at least 3 years in a SaaS environment.
Experience marketing to finance professionals or in fintech, ERP, or financial software.
Hands-on experience with HubSpot and familiarity with AI tools.
Proven track record of generating measurable pipeline through campaigns.
Strong writing skills to communicate complex financial software clearly.
Ability to thrive in a small, fast-paced team environment.
Responsibilities
Plan, launch, and optimize multi-channel demand generation campaigns.
Support product launches with effective messaging and sales collateral.
Create engaging content tailored for finance buyers, including case studies and webinars.
Run co-marketing initiatives with ERP and accounting firm partners.
Manage daily operations in HubSpot, including campaigns and lead scoring.
Report on pipeline metrics and campaign ROI, adjusting strategies as needed.
Collaborate closely with Sales for lead handoff and enablement.
Benefits
Health and 401K Plan.
Stock options as part of an early-stage equity grant.
Full Job Description
Marketing Manager
FYIsoft, Inc. • Remote (US) or US East Coast
About the role
FYIsoft is hiring a hands-on Marketing Manager to build pipeline for our financial software suite, with a base salary of $150,000-$165,000 and stock options.
Key responsibilities
Plan, launch and optimize multi-channel demand generation campaigns (paid search and social, email, AEOs & SEO, webinars, events) that drive qualified pipeline.
Support product launches, including Telli and new AI features, with messaging, sales collateral and launch content.
Create content for finance buyers: case studies, ROI guides, blog posts, webinars and email nurtures.
Run co-marketing with ERP partners and accounting firm partners.
Manage HubSpot day to day: campaigns, lead scoring, workflows and list hygiene.
Report weekly on pipeline, conversion rates and campaign ROI, and act on what the numbers show.
Work closely with Sales on lead handoff, follow-up and enablement.
Manage the website, agencies and freelancers.
Required qualifications
Bachelor's degree in Marketing.
5-8 years of B2B marketing experience, including at least 3 years at a SaaS company.
Finance background: marketing to CFOs, controllers or accounting professionals, or experience in fintech, ERP or financial software.
Hands-on experience with marketing automation and CRM (HubSpot ) and AI savvy
A track record of campaigns that generated measurable pipeline.
Strong writer who can make financial software clear and compelling.
Comfortable in a small, fast-moving team where you plan the work and do it.
Preferred qualifications
MBA.
Experience marketing through Microsoft, NetSuite or Sage partner channels.
Experience launching AI or analytics products.
Experience managing contractors or a junior marketer.
Location
Naples , Fl. or Remote based on the US East Coast. Remote candidates work East Coast business hours (ET). Occasional travel for events and team meetings.
Compensation and equity
Base salary: $150,000-$165,000, based on experience and finance-industry background.
Stock options: An early-stage equity grant. Because we have not raised venture capital, early team members can get in on the ground floor and share in the company's growth.
Benefits: Includes Heath and 401K Plan
Stock option grants are subject to board approval and the terms of FYIsoft's equity plan; details are shared at the offer stage.
