Opportunity:Kem Krest is seeking a Marketing Manager - Dealer to own the strategy and execution that grows our share of wallet within existing OEM dealer programs. You will develop a deep understanding of dealership parts and service audiences, translate customer and purchasing insights into actionable marketing strategies, and lead campaigns and promotions that increase active dealer participation, purchase frequency, and incremental revenue.
Reporting to the Director of Marketing, this individual contributor will collaborate with Marketing, Sales, Account Management, Operations, Supply Chain, OEM customers, and suppliers. This is a hands-on builder role for a marketer who is equally comfortable analyzing complex data, conducting Voice of Customer research, developing campaign strategies, and writing compelling copy.
This is a fully remote position with a strong preference for candidates located in the Midwestern United States, including the Detroit, Chicago, and Indianapolis markets. The role requires approximately 20-25% travel for dealership visits, customer research, industry events, trade shows, and periodic visits to Kem Krest locations
Responsibilities:- Own the dealer-channel marketing strategy, including audience definition, segmentation, buyer personas, messaging, campaign objectives, and performance measurement.
- Establish an always-on Voice of Customer program using dealer interviews, surveys, sales feedback, and AI-enabled market intelligence to identify customer needs and purchasing barriers.
- Analyze D365 transaction data to identify high-opportunity, underpenetrated, and lapsed accounts, quantify revenue opportunities, and guide marketing investment.
- Develop and maintain dealer personas and buyer journeys spanning onboarding, repeat purchase, reactivation, and advocacy.
- Lead the dealer campaign and promotions calendar across email, digital, direct marketing, events, and promotional programs.
- Design test-and-control methodologies, cohort analyses, and pre- and post-campaign comparisons to measure incremental revenue and promotional lift.
- Create dealer-facing value propositions, campaign concepts, emails, offers, and sales tools that connect with dealership parts and service audiences.
- Partner with the Digital Marketing Manager and shared marketing operations resources to execute campaigns within established digital, automation, reporting, and channel standards.
- Manage the dealer marketing budget and agency relationships, evaluating promotional economics, volume lift, margin impact, and overall return on investment.
- Maintain accurate dealer contact coverage across HubSpot and D365 while supporting applicable marketing, Quality Management System, safety, and regulatory requirements.
Your Contributions:- Bachelor's degree in marketing or a related field preferred.
- At least 10 years of progressive B2B marketing experience, including ownership of integrated campaign strategy and execution for a distributor, dealer, reseller channel, or comparable install base.
- Advanced analytical skills with experience working directly with transactional, purchasing, ERP, or CRM data using tools such as Excel, Power BI, D365, and HubSpot.
- Hands-on experience developing customer segmentation, measuring incremental lift, and translating purchasing behavior into targeted marketing action.
- Demonstrated experience developing pricing, promotional, or offer strategies, including modeling economics and evaluating volume lift against margin.
- Experience conducting Voice of Customer interviews and survey research and converting findings into actionable personas, buyer journeys, and campaign strategies.
- Strong creative, writing, presentation, and communication skills, with the ability to develop campaign concepts and copy while effectively directing agency partners.
- Knowledge of automotive, aftermarket, heavy-duty, powersports, industrial B2B markets, or dealership parts and service operations is highly desirable. Lean Six Sigma training is a plus.
Why Kem Krest?- Opportunity to build and shape a strategic OEM marketing function with direct influence on business growth and program wins.
- Work with a differentiated market leader offering 45+ years of OEM partnership experience, specialized 4PL solutions, regulatory expertise, and a network of 15,000+ dealer touchpoints.
- Collaborative, entrepreneurial culture where ideas move quickly from concept to execution.
- Competitive Pay
- Generous PTO and Paid Holidays
- Profit Sharing Program
- Healthcare Insurance Coverage Plans
- Company Paid Life Insurance
- Tuition Assistance
- Matching 401(k) Program
- Company Parties, Events and Focus on FUN!
