Marketing Manager

Location: Fond du Lac, WI

Workplace Category: Hybrid

Travel Required: None

Direct Reports: Yes

Pay Range: 73,600 - 106,200

Visa Sponsorship: Applicants must be currently authorized to work in the United States. This position is not eligible for employment visa sponsorship now or in the future.

Relocation: No

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview:

As part of the talented Retail Marketing team, you will be responsible for driving brand awareness, dealer engagement and market growth across Canada through integrated marketing programs, events, sponsorships, paid media and sales support. The successful candidate will work closely with Canadian Business Development Managers and U.S.-based Centers of Marketing Excellence to develop and execute programs tailored to the Canadian market. This position is based in Fond du Lac and requires regular travel throughout Canada, as well as occasional U.S. travel, to support events, dealer meetings, trade shows and key business initiatives

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions:

• Lead Mercury Marine Canada's sponsorship and tournament strategy, including program governance, partner selection, budget management and ROI measurement.
• Plan and execute national and regional trade shows, dealer events and customer activations while managing event budgets, logistics, inventory and performance reporting.
• Develop and execute regional marketing campaigns in collaboration with the US Marketing team, to maximize event attendance, product awareness and customer engagement.
• Partner with the US Social Media team to create Canadian-focused content, coordinate influencer initiatives and increase regional relevance across digital channels.
• Manage Canadian paid media investments, including print and digital advertising, agency collaboration, media negotiations and campaign performance optimization.
• Support national sales programs and dealer co-op marketing initiatives by adapting marketing assets, increasing dealer participation and improving campaign effectiveness.
• Own the annual Canadian marketing budget, including forecasting, purchase orders, invoice processing, vendor management and monthly financial reconciliation.
• Manage Mercury Marine Canada's branded apparel and promotional merchandise programs, including vendor selection, inventory management, distribution and e-commerce support.
• Build strong relationships with internal stakeholders, dealers, event partners and suppliers to ensure flawless program execution and continuous improvement.
• Measure and report on marketing program performance, identifying opportunities to improve ROI, operational efficiency and customer engagement.

Required Qualifications:

• Bachelor's degree or equivalent in Marketing, Business or a related discipline.
• 5-8 years of progressive marketing experience, preferably in B2B, dealer, channel, retail or consumer marketing.
• Experience managing integrated marketing campaigns, events, sponsorships and marketing budgets.
• Strong project management, organizational and vendor management skills.
• Demonstrated ability to analyze marketing performance and make data-driven recommendations.
• Excellent communication and collaboration skills with experience working across cross-functional and international teams.

• This position is based at Mercury Marine headquarters in Fond du Lac, Wisconsin, and requires regular travel throughout Canada, with additional U.S. travel as needed, to support events, dealer meetings, trade shows and other market activities.

The anticipated pay range for this position is 73,600 - 106,200, annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate's qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here.