Experience in launching products from positioning to sales enablement
Strong communicator adept at simplifying technical concepts
Experience in maintaining competitive intelligence programs
Track record of successful cross-functional collaboration
Comfortable in a dynamic environment with shifting priorities
Familiarity with project management tools like ClickUp, Asana, or JIRA.
Responsibilities
Develop compelling positioning and messaging for BRINC's products
Translate technical capabilities into customer-friendly value propositions
Implement a competitive intelligence program to guide sales and product strategy
Manage end-to-end product launches from strategy to measurement
Create sales support materials including one-pagers and demo scripts
Collaborate on marketing campaigns to boost product awareness
Gather and analyze customer insights to inform product direction.
Benefits
Comprehensive medical, dental, and vision plans for employees and families
401K plan
Maternity and paternity leave
Flexible Time Off/Paid time off
Flexible work environment
Orca pass for Puget Sound employees
Free parking at Seattle office
Free snacks, drinks, and espresso at Seattle office.
Full Job Description
About the Role
We're looking for a Marketing Manager to help BRINC accelerate growth at a pivotal moment for the company and the DFR industry. Reporting to the VP of Strategy and MarComms, you'll drive campaigns and marketing projects that build awareness and demand for BRINC products - from customer-win stories to product launches and more.
The right person for this role is a flexible, campaign-minded marketer who knows how to pull the right levers at the right time. You're comfortable working across creative, events, and channel resources to bring projects to life, and you're energized by fast-moving priorities rather than slowed down by them. You don't need to build everything from scratch - you need to know how to orchestrate what's available and make it count
If you thrive in fast-moving environments where your work directly shapes how a category-defining product lands in the market, this role is for you.
Key Responsibilities
Partner with the VP of Strategy and MarComms to plan, develop, and execute integrated marketing campaigns that drive awareness and demand for BRINC products
Own campaign execution end-to-end - from creative briefs and asset development to deployment, tracking, and optimization
Develop customer-win materials: case studies, win announcements, testimonials, and proof-point content that showcase BRINC's impact in the field
Support product launches with go-to-market coordination, messaging development, and marketing collateral
Create and manage marketing assets across channels including web, email, events, paid, and social
Collaborate with sales, product, and customer success teams to ensure marketing is tightly aligned with pipeline priorities and product direction
Track and report on campaign performance; use data to identify what's working and iterate accordingly
Manage external agency and vendor relationships as needed
Help build out BRINC's marketing function over time - including processes, tooling, and playbooks
Qualifications
5+ years of experience in B2B marketing, with a track record of running campaigns that produce measurable results
Versatile skill set spanning content, digital, demand generation, and product marketing - you don't pigeonhole yourself
Strong project management skills: you can run multiple workstreams simultaneously and keep things moving without close oversight
Excellent written communication skills; you can translate complex or technical topics into clear, compelling stories for a variety of audiences
Data-driven approach to marketing - you track performance, draw conclusions, and adjust
Comfort with ambiguity and a fast-moving startup environment; you figure things out
Preferred Skills
Experience marketing hardware, enterprise software, or defense/public safety technology
Familiarity with the public safety or law enforcement landscape
Experience with HubSpot, Salesforce, or similar CRM and marketing automation tools
Background spanning both B2B demand generation and brand/content marketing
Prior experience at a high-growth startup
BRINC Culture Values:
Try the hard stuff
Be innovative - Invent the future
Move fast
Listen to end-users
Strive for excellence
Don't build a dystopia
Be frugal
Save lives through technology
If you're interested in this role and in joining BRINC, we hope you'll apply. We'd love to review your application and get to know more about you!
Benefits and perks listed below may vary based on the nature of your employment with BRINC and/or the country within which you work
Comprehensive medical, dental and vision plans for our employees and their families
401K plan
Maternity and paternity leave
Flexible Time Off (Exempt) / Paid time off (Non-Exempt)
