Marketing Manager

Marketing Manager

Position Type:
Full time
Weekly Scheduled Hours:
40
State:
Virginia
City:
Arlington
Zip Code:
22203
Total Base Pay Range:
$75,000.00 - $125,000.00

The Role:

The Marketing Manager, Development & Lease-Up Marketing leads marketing strategy and execution for a portfolio of development, lease-up, redevelopment, and acquisition communities. This role is responsible for driving brand awareness, lead generation, leasing velocity, occupancy, and revenue performance through the development and execution of comprehensive go-to-market strategies.

Serving as the primary marketing partner to Development, Investments, Revenue Management, Property Operations, Digital Marketing, and agency partners, this position oversees community positioning, marketing budgets, launch execution, campaign performance, and customer acquisition initiatives. The Marketing Manager ensures all marketing efforts align with business objectives, project timelines, and brand standards while supporting successful community launches and stabilization efforts.

Key Responsibilities

Marketing Strategy & Community Launch Execution

• Lead marketing strategy and execution for assigned development, lease-up, redevelopment, and acquisition communities.
• Develop and implement go-to-market plans, positioning strategies, and customer acquisition initiatives that support leasing velocity, occupancy targets, and revenue goals.
• Support successful community launches, lease-up efforts, and stabilization strategies from project planning through occupancy.
• Monitor market conditions, competitive activity, and customer trends to inform marketing recommendations and business decisions.
• Identify opportunities to improve traffic, lead conversion, occupancy performance, and stabilization timelines.
• Coordinate cross-functional efforts to ensure seamless execution of marketing initiatives and community launches.

Brand Management & Marketing Asset Development

• Direct the development of marketing assets and customer-facing materials including websites, digital content, collateral, signage packages, photography, videography, virtual tours, floor plans, and site maps.
• Ensure all marketing materials and communications align with company brand standards and project objectives.
• Oversee community positioning and messaging strategies that effectively differentiate communities within their respective markets.
• Partner with internal stakeholders and external agencies to maintain brand consistency and marketing effectiveness across all channels.

Business Partnership & Project Collaboration

• Serve as the primary marketing partner for Development, Investments, Revenue Management, Property Operations, Digital Marketing, and agency partners.
• Participate in project planning meetings and provide strategic recommendations on positioning, customer experience, pricing strategy, and go-to-market execution.
• Act as the marketing subject matter expert for assigned development and acquisition projects throughout the project lifecycle.
• Collaborate with cross-functional teams to ensure marketing strategies support operational, financial, and business objectives.
• Coordinate internal teams and external vendors to ensure projects are executed on time and within established objectives.

Digital Marketing & Lead Generation

• Partner with the Digital Marketing team to develop and execute lead generation strategies.
• Support website launches, internet listing service (ILS) management, paid search campaigns, paid social initiatives, reputation management efforts, and other digital marketing programs.
• Collaborate on campaign strategy, performance goals, and optimization efforts to maximize qualified traffic and leasing performance.
• Evaluate lead quality, customer acquisition effectiveness, and conversion performance to drive continuous improvement.

Budget Management & Performance Analytics

• Develop and manage community marketing budgets and monitor spending against established goals.
• Measure and evaluate marketing effectiveness through analysis of leasing performance, conversion metrics, traffic trends, and return on investment.
• Prepare recommendations to improve marketing efficiency, customer acquisition, leasing velocity, and overall portfolio performance.
• Utilize performance data and reporting to guide strategic decision-making and optimize marketing investments.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience.
• Four or more years of progressive marketing experience, preferably within real estate, property management, multifamily housing, development, hospitality, or a related industry.
• Experience developing and executing integrated marketing campaigns and go-to-market strategies.
• Strong understanding of digital marketing, lead generation, customer acquisition, brand management, and marketing analytics.
• Experience managing marketing budgets and evaluating campaign performance through data and reporting.
• Ability to work effectively with cross-functional teams and external agency partners.
• Strong written, verbal, presentation, and project management skills.
• Ability to manage multiple priorities and timelines in a fast-paced environment.
• Proficiency with Microsoft Office applications and marketing technology platforms.

Scope of Role

This position serves as the primary marketing lead for assigned development, lease-up, redevelopment, and acquisition communities. The role requires close collaboration with Development, Investments, Revenue Management, Property Operations, Digital Marketing, and external partners to ensure successful community launches, strong leasing performance, and achievement of revenue objectives. The Marketing Manager is expected to provide strategic marketing leadership, performance analysis, and business recommendations that support portfolio growth and operational success.

How Vivmark Supports You:

We know that our teams are the beating heart of our success and we're committed to showing our appreciation.

We offer:

• A competitive benefits package that supports your health, financial well-being, and work-life balance, including medical, dental, and vision coverage, a 401(k) with company match, paid vacation and company holidays, and exclusive team member housing discounts.

Additional Info:

Applications are being accepted on an ongoing basis.