About the Role:- Come innovate with the Music team! We are seeking a Marketing Manager to join our
- Owned and Operated (O&O) team. This role lives at the intersection of O&O and Content Marketing
- (CM) teams, serving as the centralized Single Point of Contact (SPOC) to standardize, optimize,
- accelerate, and scale Content Marketing (CM) campaigns across O&O channels. You will drive
- integrated experimentation strategy and operations for core content and go-to-market (GTM)
- campaigns, while establishing the gold standard for how we support these initiatives in O&O.
- As a Marketing Manager within the O&O team, you will connect Owned & Operated, Content Marketing, measurement/ reporting and other partner teams.
Your core responsibilities include:1) designing experimentation frameworks supporting retention outcomes;
2) driving cross-functional execution from strategy to launch; and
3) building AI-powered automation that accelerates experimentation and reduces operational overhead. You will leverage experimentation to set O&O channel strategy (customer journey, positioning, channel mix, targeting), define program roadmaps, and develop scalable toolkits and playbooks across In-App Messaging, Push, Email, Merchandising,Browse Home, and ASO.
Job Title: Marketing Manager, O&O Strategy & Automation
Key Responsibilities: Experiment & Scale• Design experimentation frameworks that surface high-impact testing opportunities
• Set experimentation governance that balances speed, rigor, and business impact
• Build dashboards that show real-time campaign performance and experiment results
• Define measurement standards that tie O&O channel activity to direct retention outcomes
• Measure impact of strategic initiatives with clear performance metrics
Cross-Functional Partnership & Ownership• Collaborate with Content Marketing (CM) to set prioritization aligned to leadership and artist
partnership goals
• Develop and maintain a strategic partnership framework to align goals and streamline
operations
• Coordinate across Measurement, Product, and Creative teams to accelerate operations and
delivery of campaigns
• Serve as primary liaison between Content Marketing (CM) stakeholders and channel leads
• Drive adoption of new tools and methodologies across O&O and Content Marketing (CM)
teams
AI, Automation & Operational Excellence• Automate proven campaigns using AI/Automation workflows to free capacity for
experimentation
• Scale AI-driven personalization, recommendations, and event-triggered messaging across
O&O channels
• Partner with data science teams on attribution, audience segmentation, and unified
measurement framework to quantify O&O's retention impact
• Standardize operations through AI-assisted toolkits, streamlined intake, and repeatable
workflows that reduce setup time
Minimum Qualifications:• 4+ years of experience in marketing strategy with focus on experimentation and test-and-learn
programs
• Proven track record designing A/B and incrementality testing that connects channel activity to
business outcomes
• Experience building or managing automation (e.g., triggered campaigns, dynamic creative,
personalized journeys)
• Background in marketing operations (e.g., process design, intake management, and cross-
functional coordination)
• Strong measurement foundation with ability to define KPIs and translate results into strategic
recommendations
• Excellent communication skills with ability to simplify complex concepts for senior stakeholders
Desired Qualifications:• Experience developing channel strategy across owned marketing channels (email, push, in-
app, merchandising)
• Background in subscription, retention, or lifecycle marketing
• Experience with experimentation platforms or internal A/B testing tools
• Familiarity with marketing automation systems and workflow design
• Background in marketing operations or campaign operations at scale
• Experience in music, entertainment, or media industries
Location: San Francisco, CA
Salary Range:The salary for this position is between $80,000 - $90,000 USD annually. Factors which may affect pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.
Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: [medical insurance] [dental insurance] [vision insurance] [401(k) retirement plan] [life insurance] [long-term disability insurance] [short-term disability insurance]. The Paid time off benefits meet the paid sick and safe time laws that pertains to the City/ State] [10-15 days of paid vacation time] [6 paid holidays and 1 floating holiday per calendar year] [Ascendion Learning Management System]
Preferred Skills Marketing Manager
- Owned and operated
- Go to market
- A/b testing
- Experimentation
Job details Job ID 333283
Role Marketing Manager
Location San Francisco, California, US
Job type Direct Hire
Recruiter Deepak
Email deepak.kmishra@ascendion.com
