The OpportunityXP Health is looking for a Marketing Manager to help drive growth across the full member lifecycle-from client acquisition and enrollment to ongoing engagement and retention. This role is ideal for a hands-on marketer who enjoys turning strategy into execution and thrives in a fast-paced, collaborative environment.
You'll play a critical role in bringing XP Health's story to life across channels, partnering closely with Sales, Product, Engineering, and external vendors to deliver thoughtful, high-impact campaigns. If you're energized by experimentation, data-driven iteration, and building meaningful experiences for members, this role offers the chance to make a real impact.
Core Responsibilities- Own and execute integrated marketing campaigns that drive brand awareness, member engagement, and growth across email, social, display, direct mail, and content channels
- Lead lifecycle marketing execution, including building, QA'ing, and launching campaigns in partnership with engineers and third-party vendors
- Code and QA templates
- Schedule email and SMS sends
- Troubleshoot delivery or performance issues
- Support client reporting
- Ensure marketing communications are well-designed and effective, with layouts optimized for performance, usability, and mobile experience
- Analyze campaign performance and translate insights into optimizations that improve engagement, conversion, and retention
- Partner with Sales to align marketing efforts with revenue goals and support pipeline growth
- Plan and execute events, product launches, and promotional initiatives that increase awareness and drive adoption
- Build and maintain strong relationships with external clients, partners, agencies, and vendors
- Represent the Marketing function in client meetings, clearly communicating strategy, performance, and next steps
Requirements- 3+ years of experience in Marketing, Business, Communications, or a related field
- Strong attention to detail and organizational skills, with the ability to manage multiple priorities in a fast-moving environment
- A solid understanding of digital marketing channels and tools, especially email and lifecycle marketing
- Hands-on experience with email and marketing automation platforms (e.g., HubSpot, Customer.io, Salesforce Marketing Cloud)
- Proficiency with design tools such as Figma or Adobe Creative Suite
- Comfort working cross-functionally and communicating clearly with both technical and non-technical partners
- A proactive, ownership-driven mindset-someone who sees opportunities and takes initiative
Bonus Skills (Nice to Have)- Visual design or light coding experience
- Product marketing experience, including personas, user journeys, or messaging frameworks
- Experience leveraging AI tools or automation to improve marketing efficiency and experimentation
Why Join XP Health?- Shape the future of vision health with an ownership mindset in a mission-driven startup
- Work alongside a team that values innovation, creativity, and bold execution
- Be the face of change for providers transforming the member experience
- Competitive compensation, benefits, and growth opportunities in a scaling company
- We aren't looking for perfection, none of us is perfect. We are looking for those who have a strong character and desire to continually learn and contribute to a meaningful mission.
Note: This role is preferred onsite in San Carlos, CA, with an expectation of being in the office at least 2 days per week to support collaboration and cross-functional work.
CA Pay Range
$120,000-$135,000 USD
Compensation & BenefitsWe offer a competitive compensation package that includes salary, equity options, paid time off, bonuses, a 401K plan, and comprehensive benefits. We believe in taking care of our team members so they can focus on their work and personal development.
