Marketing Manager

Arena Americas

β€’ $80K β€” $95K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of progressive marketing experience, including 3+ years leading a marketing function or team.
  • Strong graphic design proficiency in Adobe Creative Suite or comparable tools.
  • Experience managing a brand across multiple markets or regions.
  • Solid B2B marketing background in demand generation and digital marketing.
  • Hands-on experience with marketing automation and CRM tools.
  • Excellent written and verbal communication skills for presentations.
  • Experience managing marketing budgets and vendor relationships.

Responsibilities

  • Develop and execute annual marketing strategy aligned with revenue goals.
  • Measure and adjust campaigns based on data-driven insights.
  • Manage brand integrity across campaigns and communications.
  • Design and produce high-quality marketing materials personally.
  • Collaborate with sales for effective demand generation strategies.
  • Build engaging content showcasing company projects and thought leadership.
  • Lead a small team and oversee external agency partnerships.

Benefits

  • Competitive pay to recognize skills and experience.
  • Comprehensive medical, dental, and vision insurance.
  • 401(k) plan with company match for retirement savings.
  • Generous paid time off and holiday benefits.
  • Flexible work options to encourage work-life balance.
  • Opportunities for career growth and development.
  • Supportive team culture promoting collaboration and respect.
  • Employee perks including monthly appreciation events and tickets.
Full Job Description
πŸ“Š You'll Love This Role

  • Ownership of the whole marketing picture for the Americas - strategy, budget, brand, demand gen, digital, content, and trade shows - with the backing of a global brand behind you
  • A role for someone who loves both strategy and craft: you'll set the plan and still open InDesign to make the work look as good as what we build
  • Some of the best source material in marketing - F1 paddocks, Ryder Cup hospitality, PGA Tour structures - and the job of showing the world how it comes together
  • A hands-on leadership seat: one direct report to develop, outside partners to direct, and a President who wants a true partner in how the brand shows up
  • Influence that reaches inside the company too - you'll help shape our employer brand and what it feels like to work at Arena


πŸ› How You'll Support the Structure

You'll lead marketing strategy and execution across the Americas, shaping how clients, partners, and future employees experience Arena. Here's what that looks like:

Set the strategy

  • Develop and execute an annual marketing strategy and budget that supports Arena Americas' revenue goals and stays true to Arena Group's global brand direction
  • Measure what matters - campaign ROI, lead generation, web analytics, brand health - and adjust the plan based on what the numbers tell you


Own the brand

  • Be the guardian of the Arena brand across the Americas, making sure every campaign, asset, and communication meets our brand guidelines and visual identity standards
  • Design and produce polished marketing assets yourself - sales collateral, proposals, presentations, brochures, digital graphics, signage, and trade show materials


Drive demand

  • Partner with the sales team on demand generation, from campaign planning and lead nurturing through pipeline reporting
  • Run our digital presence across multiple markets: website content, SEO/SEM, email marketing, and social channels


Tell the story

  • Build content and thought leadership - case studies, project spotlights, photography and video - that shows off the scale and quality of what we build
  • Plan and deliver our presence at trade shows, industry events, and client hospitality experiences, from concept and creative through on-site execution
  • Collaborate on public relations, drive internal communications, and stay in step with global marketing counterparts in other regions


Lead the team and the partners

  • Lead and develop one direct report - set clear goals, coach performance, and build a collaborative, accountable working relationship
  • Select and manage agencies, freelancers, printers, and vendors; negotiate contracts and hold every partner to our brand and quality standards


🧱 The Foundation You Already Have

We're looking for a marketer who thinks like a strategist and works like a designer - someone who can present a plan to executive leadership in the morning and finish the deck's layout in the afternoon. You'll be a strong fit if you bring:

  • 6+ years of progressive marketing experience, including 3+ years leading a marketing function or team
  • Real graphic design chops - proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) or comparable tools, with a portfolio of professional marketing materials to show for it
  • Experience managing a brand across multiple markets or regions, ideally in a global or matrixed organization
  • A strong B2B marketing background spanning demand generation, digital marketing, and sales enablement
  • Hands-on experience with marketing automation and CRM platforms (Zoho, Salesforce, or similar) and web analytics tools
  • Excellent written and verbal communication skills - you're comfortable presenting to executive leadership and representing the company externally
  • Experience managing marketing budgets, agencies, and vendors
  • A Bachelor's degree in Marketing, Communications, Graphic Design, Business, or a related field - or equivalent experience
  • Ability to travel domestically and internationally (up to approximately 15%)


πŸ‘ Bonus Points If You Have These

  • Experience in live events, event structures, exhibitions, hospitality, construction, or equipment rental
  • Video production, motion graphics, or photography skills
  • Experience with trade show and experiential marketing programs
  • An MBA or advanced degree in a related field
  • Bilingual English/Spanish


πŸ’™We Take Care of Our People

We know that a job is more than a paycheck, it's about feeling supported, valued, and able to live a full life outside of work. That's why we offer benefits designed to care for you and your family, both now and in the future.
β€’ Competitive Pay - Your skills and experience are valued
β€’ Medical, dental, and vision insurance to support your health and well-being
β€’ 401(k) with Company Match - to help you plan for the future
β€’ Paid Time Off & Holidays - Work hard, recharge often
β€’ Flexible Work Options - We support work-life balance
β€’ Career Growth Opportunities - Learning, development, and advancement
β€’ Supportive Team Culture - Collaboration, respect, and inclusion
β€’ Employee Perks - Monthly appreciation meal, event tickets, and more

πŸ“ Location: Onsite, Oak Creek, WI
πŸ•’ Schedule: Monday through Friday

πŸ‘‰ Ready to take the next step in your career? Apply today and let's build together!

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