Job DescriptionAs a Brand Marketing Manager, you will be the architect of our market leadership strategy-creating a roadmap that positions Amcor as the preferred partner in targeted vertical segments. Your mission:develop, articulate, and execute market segment strategies that drive revenue growth and profitability.
You'll collaborate closely with cross-functional teams-Sales, Pricing, Product Management, and R&D-to align priorities and deliver impactful go-to-market strategies. Leveraging Amcor's global successes and innovation platforms, you'll help establish our leadership in chosen segments.
What You'll DoMarket Segmentation, Positioning & Pricing- Analyze market trends, size, and competitive landscape to identify growth opportunities.
- Own and drive the multi-generational product innovation pipeline aligned with segment strategy.
- Conduct competitor assessments and monitor market dynamics.
- Identify white spaces for new segments and customers.
- Partner with Product Management and Pricing teams to execute value-driven actions that reduce cost and boost profitability.
- Facilitate commercial efforts through Plant Profit teams.
Consumer & Customer Insights- Lead B2B and B2C insight programs to inform market entry and positioning strategies.
- Drive initiatives such as focus groups, ethnographic studies, and Voice of Customer engagements.
- Translate consumer trends into actionable packaging solutions.
- Collaborate across Amcor business units to deliver unique value propositions as ONE Amcor.
Strategy & Market Entry Execution- Develop and implement go-to-market strategies for targeted segments.
- Build strong relationships with key customers to deepen engagement.
- Co-own product platform pipeline and roadmap with R&D.
- Lead cross-functional strategic planning, including annual plans and stage-gate processes for market entry.
- Support customers through new product launches, working collaboratively with internal teams and external partners.
What We Value- Strategic mindset with a results-driven approach.
- Strong communication and relationship-building skills.
- Proactive, self-starter attitude with organizational excellence.
- Customer-centric focus and ability to influence stakeholders.
What We're Looking ForRequired:- Bachelor's degree.
- Ability to motivate cross-functional teams and external partners toward shared goals.
- Strong financial acumen for business planning and capital justification.
- Proven expertise in marketing fundamentals: strategy development, segmentation, and product management.
- Willingness to travel up to 20% domestically.
Preferred:- MBA.
- Technical knowledge of flexible packaging.
- Experience with new packaging materials, formats, and equipment.
- Familiarity with pharmaceutical/medical industry marketing and product launches.
- Understanding of sustainability principles, including life cycle analysis and carbon footprint.
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BenefitsWhen you join Amcor, you will have access to a comprehensive benefits and compensation package that includes:
- Medical, dental and vision plans
- Flexible time off, starting at 80 hours paid time per year for full-time salaried employees
- Company-paid holidays starting at 8 days per year and may vary by location
- Wellbeing program & Employee Assistance Program
- Health Savings Account/Flexible Spending Account
- Life insurance, AD&D, short-term & long-term disability, and voluntary benefits
- Paid Parental Leave
- Retirement Savings Plan with company match
- Tuition Reimbursement (dependent upon approval)
- Discretionary annual bonus program (initial eligibility dependent upon hire date)
