1Click Energy Solutions | Toronto,Ontario | Full-Time, In Office
Work arrangement
This is a full-time, five-day-per-week position at ourdowntown Toronto office. Remote and hybrid arrangements are not available forthis role.
The Opportunity
Reporting to the Director of Sales and Marketing, theMarketing Manager is a hands-on, revenue-focused leader responsible for theday-to-day operations of the marketing team and the performance of our digitalmarketing programs.
You'll take ownership of campaign strategy, execution, andoptimization across paid search, organic/SEO, and social media, usingperformance data to improve lead generation, conversion, and ROI.
You'll also serve as an operational leader for the marketingteam - setting priorities, improving processes, removing roadblocks, anddeveloping team members while ensuring initiatives are executed at a highlevel.
This is an opportunity to shape how 1Click generates revenuethrough marketing and make a direct, measurable impact on the company's growth.
Responsibilities
Marketing Operations
• Own the day-to-daymanagement and operations of the marketing department, including teampriorities, project delivery, and campaign execution.
• Develop and improvemarketing processes, workflows, and documentation.
• Manage relationships withexternal agencies, freelancers, and vendors.
• Support annual planning,quarterly objectives, and departmental budgeting.
Campaign Strategy & Management
• Own the development andexecution of integrated marketing campaign strategies across paid search,organic, and social media, aligned with revenue and growth targets.
• Set channel strategy andbudget allocation, balancing paid search, organic growth initiatives, andsocial media investment for maximum ROI.
• Oversee campaign executionend-to-end - from planning and creative briefing through launch, optimization,and reporting.
• Partner with sales andleadership to ensure marketing pipeline and revenue targets are met.
Paid Search & Performance Marketing
• Own the strategy, structure,execution, optimization, and ongoing performance of Google Ads and Metaadvertising campaigns, making data-driven recommendations to improve leadquality, conversion rates, and return on ad spend.
• Manage budgets and biddingstrategies, monitor performance, and reallocate spend to maximize return on adspend (ROAS).
• Stay current on platformupdates, auction dynamics, and best practices to keep campaigns competitive.
Organic & Social Media
• Help direct organic growth strategy,including SEO and content initiatives that build sustainable, low-cost-per-leadtraffic.
• Help direct social media strategyacross organic and paid social, ensuring brand consistency and audience growth.
• Guide content planning andcreative direction to support both organic reach and paid amplification.
Leadership & Team Development
• Help build a collaborative,high-performing team culture that mirrors 1Click's broader performance-drivenculture.
• Delegate campaign executioneffectively while maintaining oversight of quality and performance.
• Identify growthopportunities for team members and support their professional development.
Reporting & Revenue Growth
• Track and report on campaignperformance, revenue attribution, and ROI across all channels.
• Translate marketing datainto actionable insights for leadership, tying marketing activity directly torevenue outcomes.
• Continuously test, iterate,and optimize campaigns to improve lead quality, conversion rates, and costefficiency.
Skills and Qualifications
• 4+ years of progressivedigital marketing experience, with demonstrated success developing andoptimizing paid and organic marketing campaigns.
• Demonstrated successmanaging revenue-generating marketing programs, with a track record of hittingor exceeding targets.
• Leadership experiencethrough managing, mentoring, coaching, or leading cross-functional projects.
• Advanced knowledge of GoogleAds and Meta Ads Manager, including campaign creation, optimization, audiencestrategy, bidding strategies, conversion tracking, and performance analysis.
• Strong proficiency withGoogle Analytics 4, Google Tag Manager, reporting tools, and major paid andorganic social media platforms.
• Strong analytical skills,with the ability to translate performance data into strategy and businessimpact.
• Experience managingmarketing budgets and being accountable for ROI/ROAS.
• Excellent communication,leadership, and project management skills.
• Bachelor's degree inMarketing, Business, Communications, or a related field is preferred.
• Experience in home services,energy, or a similarly consultative sales environment is an asset but notrequired.
• Experience managingagencies, freelancers, or external marketing partners.
Competencies
• Strategic thinker who isequally comfortable rolling up their sleeves to execute.
• Strong leadership presencewith a coaching mindset.
• Revenue-focused andmetrics-driven.
• Comfortable managingmultiple campaigns and priorities in a fast-paced environment.
• Collaborative, with theability to work cross-functionally with sales and leadership.
• Adaptable and resourceful ina growing, evolving organization.
Expected base salary: $85,000 CAD annually
Final compensation will reflect the successful candidate'sexperience, qualifications, and demonstrated capability.
How to Apply
Missing some of the qualifications but still feel like youcan do the job? If you have some of the skills and experience we're looking forand are willing to use your talent to learn the rest, we encourage you toapply!
Please visit our careers pageto see more job opportunities.
Please visit our careers page to see more job opportunities.
