Marketing Management Trainee (Content Growth & User Acquisition)

Qualifications

• Bachelor's degree or above; recent graduates are welcome.
• Strong Mandarin communication and content writing skills; able to communicate in English.
• Familiarity with Xiaohongshu, its content trends, and platform culture.
• Creative, user-oriented, and interested in social media and digital marketing.
• Proactive, detail-oriented, and accountable for results.
• Data-driven mindset; willing to experiment and analyze performance.
• Passion for education, technology, and international business growth.

Responsibilities

• Create engaging Xiaohongshu content, from topic selection to publishing.
• Understand the needs of U.S. Chinese-speaking parents to drive content engagement.
• Track content performance and test new creative ideas.
• Develop content-driven acquisition strategies across digital channels.
• Gain hands-on experience in paid advertising and lead generation.
• Analyze the content inquiry-lead-enrollment funnel to improve acquisition efficiency.
• Own marketing channels and growth initiatives, from strategy to execution.

Benefits

• Competitive package with opportunities for annual compensation growth.
• Visa sponsorship available for eligible candidates.
• Relocation allowance provided.
• Clear career path from content marketing to leadership roles.
• Hands-on mentorship and opportunities to lead meaningful projects.