The roleYou'd be our first dedicated marketing hire. The foundations exist: positioning, messaging, brand, infrastructure. The founding team built those. What's missing is someone whose full-time job is turning all of that into pipeline.
You'll report to a co-founder and work with sales, product, and leadership directly. You'll have budget and tools. We care about what you produce, not how many years you've been producing it.
In-person in Arlington, TX. Not remote.
What you'll do- Figure out how to talk about Rabot in a way that lands with VP Ops and fulfillment leaders. Own the positioning and keep it consistent.
- Build and run demand gen. Paid, organic, events, partnerships, outbound support. Whatever gets qualified conversations, measured by what actually converts.
- Write case studies, product narratives, landing pages, email sequences. Stuff our buyers actually read.
- Use AI tools heavily. You'll have access to them and we expect you to use them for content, research, data analysis, campaign work. You decide what's good; the tools handle throughput.
- Build processes that repeat. This isn't a series of one-off campaigns.
- Own the website. It should convert, not just look nice.
- Support co-marketing with our distribution partners. Joint content, channel enablement.
- Set up attribution, track pipeline contribution and conversion rates. Know your numbers.
- Talk to sales, sit in on customer calls, read support tickets. Use what you learn.
Who you are- You learn fast. Maybe you don't have a decade of B2B marketing experience, but you've picked up hard things quickly before. Could be a first job, a side project, freelance, or something you built yourself.
- You write well. Clear and direct. You can explain a technical product to someone who isn't technical without making it sound dumb. This matters more than anything else for this role.
- You use AI tools every day, not as a gimmick but as how you actually get work done.
- You'd rather ship something rough and fix it than plan for a month. You're fine deciding with incomplete info.
- When you don't know how to do something, you figure it out instead of waiting to be taught.
- You think about systems, not just individual pieces of content.
- You want to own a function, not execute someone else's playbook.
Nice to have- You've marketed technical products to operations or industrial buyers. You know what it's like to sell something abstract to someone concrete.
- You've built marketing workflows with AI tools, Zapier, Make, or code.
- Some background in logistics, warehousing, fulfillment, or supply chain.
- Comfortable with analytics tools like GA4, Mixpanel, or SQL.
- You've built something from nothing before: a content brand, a newsletter, a side business, a marketing function at a startup.
- Comfortable with APIs and integrations. Not an engineer, but you can wire tools together.
What we offer- Base salary plus a quarterly performance bonus tied to pipeline and revenue. Bonus is uncapped.
- Equity. A real stake, not a token grant.
- You'd own marketing at a company with paying customers and a clear market.
- Direct access to founders.
- AI tools and a team that actually uses them internally.
CompWe want someone who bets on themselves. If you're optimizing purely for guaranteed base, this probably isn't the right fit. If you want to get paid based on what you build, this structure works.
How to applySend us two things:
- One example of work you're proud of. Not a resume bullet. The actual work: a campaign, content you wrote, something you built. What was it, why did it work, what would you do differently?
- Pick any product (not Rabot) and write 3 headlines for a landing page targeting warehouse operations leaders. Show us how you think about copy.
