Marketing Lead Health & Medical – Compression
About the Role
Essity is looking for an experienced marketing leader in both product/branding to grow its compression portfolio in the US. The role is a pivotal role in defending its market leadership and drive clarity in understanding positioning and strategy for retention and new customer adoption in the United States.
The ideal candidate should/could live in Charlotte.
Essential Duties and Responsibilities:
- Owner of Health & Medical Compression therapy profit and loss, strategy development and execution resulting in profitable market share development.
- Invests and manages a team of 3 marketers.
- Manage A&P budget, analyze ROI effectiveness of initiatives across 5Ps, execute corrective actions
- A data-driven approach to marketing, demonstrating strong analytical skills as well as passion for product analysis, competitive analysis, and market dynamics
- Develop compelling narratives and value propositions
- Drive company positioning and messaging through developing relationships at industry events and professional associations.
- Excellent collaborator and communicator aligning forward movement across departments on product and marketing strategies
- Identifies and supports generation of required clinical evidence for allocated product range and therapy areas
- Partners with education partners in ensuring brands are leading in health care professional education.
- Provides product development and brand communication feedback to the global brand strategy
Qualifications:
Required education and experience:
- Bachelor’s degree
- Demonstrated 5-year work experience in marketing at consumer goods or healthcare organization.
Knowledge, Skills and Abilities:
- Excellent written and presentation skills.
- Self-starter with strong forward lean
- Collaborative leadership style
- Strong utilization of Microsoft products such as Word, Excel and PowerPoint
- Professional business acumen
What We Can Offer You
At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Compensation and Benefits:
Expected Compensation
Competitive annual salary + sales incentive + benefits
Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.
Along with competitive pay you will be eligible for the following benefits:
- United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
- Wellness program provided through Rally
- Healthcare and Dependent Care Flexible Spending Accounts (FSA)
- 401(k) with employer match and annual employer base contribution
- Company paid Basic Life, AD&D, short-term and long-term disability insurance
- PTO offering with Paid Holidays
- Scholarship program for children of Essity employees.
Additional Information
Together, we are improving lives, every day
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.
Job Requisition ID:Essity265809
