Lowe’s

Sr Marketing Manager - Loyalty Program

Lowe’s$100K — $130K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, or related field, or equivalent experience
  • 8 years of general marketing experience
  • 6-8 years of CRM and loyalty experience
  • 3 years of people leadership experience
  • Experience with marketing technology (preferred)
  • Experience working with senior leadership (preferred)

Responsibilities

  • Lead development and execution of MyLowe's Rewards strategy
  • Analyze loyalty program performance and identify enhancement opportunities
  • Collaborate with Finance to forecast member sales
  • Build relationships across departments to support loyalty initiatives
  • Maximize conversion of customers to rewards members
  • Drive online conversion improvements through digital enhancements
  • Engage members with appealing benefits and streamlined experiences

Benefits

  • Opportunity to lead and evolve a key loyalty program
  • Collaborative cross-functional work environment
  • Access to senior leadership for visibility and impact
  • Focus on consumer insights and competitive intelligence
  • Involvement in digital and in-store enhancements to improve customer experience
Full Job Description
Your Impact

The purpose of this position is to oversee the MyLowe's Rewards program, continuously evolving the loyalty program and strategy through results and learnings. Additionally, this position will drive the cohesive loyalty program experience in-store and online with cross functional partners to ensure a consistent experience across Lowe's two loyalty programs. This position will drive active members in the MyLowe's Rewards program, increased spend among members, and increased engagement in program benefits. Additionally, this position will drive increases in positive sentiment and ease of use of the loyalty program. This position will work cross functionally across other teams within loyalty, including Pro loyalty, loyalty operations, loyalty events, and loyalty partnerships. Additionally, this position will work with technology and data infrastructure, digital experience, store experience, and store operations to deliver against roadmap and metrics of success. The position will report to the Senior Director of Enterprise Loyalty.

What You Will Do
  • Lead the development, execution and continuous evolution of the MyLowe's Rewards strategy.
  • Build and socialize deep understanding of current loyalty performance across the Enterprise.
  • Analyze consumer needs and competitive intelligence to identify critical priorities and opportunities for program enhancements.
  • Partner with Finance to calibrate member sales forecast based on actualized performance and trends.
  • Develop cross functional relationships to have deep working knowledge of other business priorities and loyalty intersection.
  • Maximize conversion of customers to new rewards members.
  • Drive online conversion improvement through digital optimization and digital store enhancements.
  • Collaborate with Store Operations to drive in-store conversion and deliver marketing moments to accelerate conversion.
  • Manage the program value proposition and terms & conditions.
  • Deliver compelling gifts to members, maximizing redemption of secured inventory.
  • Engage members with meaningful benefits and loyalty integration into their shopping experience.


Minimum Qualifications
  • Bachelor's degree Business, Marketing or related field or equivalent years of experience in lieu of education requirement, if applicable
  • 8 Years General Marketing Experience
  • 6-8 Years CRM and Loyalty Experience
  • 3 Years People Leadership Experience


Preferred Skills/Education
  • Experience working with marketing technology
  • Experience working closely with senior leadership


About Lowe’s

Lowe's Careers

Joining Lowe's means becoming part of a team that is committed to fostering an environment of growth, innovation, and leadership. As one of the leading home improvement companies, Lowe's offers unparalleled job opportunities and a culture that values diversity and professional development. Work You'll Do At Lowe's, your work will directly impact our mission to help people love where they live. Whether you're involved in the direct sales process, product development, or customer service, your role will contribute to our industry-leading standards. Transform Your Career Leverage your skills and drive in a position that empowers you to lead projects and initiatives that redefine the retail experience. Lowe's is at the forefront of the industry, combining retail, technology, and customer service to create unique experiences for consumers. Join a team of dedicated professionals who are there to support your career aspirations and help you grow both personally and professionally. With over 300,000 team members, Lowe's is a place where you can cultivate a career filled with innovation and opportunities. Lowe's Professional Growth and Opportunities We are committed to the professional growth of every team member. Lowe's offers a variety of career paths and opportunities for advancement, including leadership roles in numerous departments. Whether you're seeking a part-time position or a full-time career, Lowe's provides the training and resources needed to advance and excel. Internship Programs Start your career with Lowe's through our dynamic internship programs. These opportunities provide hands-on experience and a chance to engage in meaningful work that impacts our business. Interns at Lowe's gain invaluable skills, work alongside experienced professionals, and are considered for full-time positions upon successful completion of the program. Benefits and Culture Lowe's is dedicated to maintaining a culture that promotes diversity and inclusion. We offer a comprehensive benefits package that supports the health, well-being, and financial security of our employees and their families. Benefits include health insurance, retirement plans, and employee discounts, among others. Networking and Innovation Stay connected and ahead in your career through Lowe's commitment to innovation and networking. Our team members have access to cutting-edge technology and are encouraged to think outside the box to solve challenges. Networking within the company is supported through various groups and initiatives, fostering connections that can lead to career advancement. Join Our Team Explore the job opportunities at Lowe's that match your skills and interests. We are always looking for passionate, curious, and solution-driven team players. Start your journey with Lowe's today and be part of a company that values hard work and dedication. Stay Up to Date Keep informed with the latest in career tips, company news, and industry insights—all from the people who work at Lowe's. Our careers blog provides valuable content that can help you navigate your professional journey. Job Alert Emails Customize your subscription to receive job alerts and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Lowe's. SEARCH LOWE'S JOBS At Lowe's, your career is in your hands. Build it with us and be part of a team that is changing the future of retail.
Learn more about Lowe’s
Size
200,000 employees
Market Cap
$120.3 billion
Industry
Net Income
$5.8 billion
Founded
1946
5 Year Trend
+8.2%
Revenue
$89.5 billion
NASDAQ

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