Job Brief
The Planning Manager manages the planning team in developing innovative, data-driven campaigns that elevate the customer experience and deliver tangible business outcomes for our clients.
Position Summary
In the role of Campaign Planning Manager, you will use your strategic prowess and creative thinking to drive the success of our client's marketing campaigns. You'll play a pivotal role in conceptualizing, planning, and executing innovative multi-channel campaigns that captivate audiences and deliver exceptional results. Leveraging your expertise in marketing strategy and consumer behavior, you'll craft campaigns that resonate with target audiences and achieve our client's objectives with precision and impact.
You'll play a pivotal role by managing the planning team in developing innovative, data-driven campaigns that elevate the customer experience and deliver tangible business outcomes for our clients. You'll lead the charge in creating multi-dimensional program plans and tactics that engage audiences across various channels, ensuring a seamless and impactful customer journey.
Are you a strategic storyteller with a passion for crafting immersive customer experiences that drive business growth? If you have a knack for blending creativity with data-driven insights, we have an exciting opportunity for you.
Responsibilities
As the Manager of Campaign Planning, you'll be responsible for the following key areas:
1. Strategic Leadership:
a. Apply your expertise in audience insights, campaign planning, and optimization to set the direction.
b. Team up with cross-functional partners to solve custom business challenges with data-driven insights.
c. Utilize insights from both 1st and 3rd party analyses to develop and implement multi-channel customer programs that address key moments of need within the customer journey, focusing on core business KPIs.
d. Identify and explore new approaches, methods, and channels for effectively communicating with diverse audiences.
e. Present Tier 3 service & sales marketing strategies to clients for approval prior to development.
2. Team Management and Client Partnership:
a. Build, lead, and energize a team of driven campaign planners.
b. Make sure valuable insights and market trends are pulled from data quickly and consistently.
c. Cultivate a culture of continuous learning and professional growth.
d. Make complex results clear to every audience, from colleagues to clients to executive leadership.
e. Work side by side with clients and internal stakeholders to spot opportunities and put analytical tools to work on real-world challenges.
3. Project Planning and Implementation:
a. Design customer journey strategies across channels and connect them with other business unit touchpoints.
b. Lead the delivery of omni-channel campaigns across email, push notifications, web, mobile apps, social platforms, and other relevant channels to enhance the customer experience.
c. Development and implementation of campaign audience and channel journey workflows that are executable as designed within the marketing platform.
d. Dive deep into customer profile analyses, longitudinal content, and customer touchpoint analyses alongside the Data Science and Analytics teams.
Basic Qualifications
1. Experience Planning Expertise:
a. A track record of at least 3 years leading a team of audience or campaign planners in data-driven marketing.
b. Demonstrate a strong understanding of Experience Planning processes and deliverables, leveraging this knowledge to drive campaign success.
c. Familiarity with A/B testing, personalization, and dynamic content.
2. Client Relationship Management:
a. Showcase a track record of success in managing client relationships and thriving in collaborative team environments.
3. Educational Background:
a. Hold a bachelor's degree in marketing, advertising, business administration, psychology, sociology, or related field, providing a solid foundation for strategic campaign planning.
4. Work Experience:
a. Management experience: Comfortable leading direct reports and presenting to leadership, with a proven ability to build and manage strong teams.
b. Possess a minimum of 4 years within the Direct/Email and/or Digital Marketing discipline, with a background in marketing/advertising, contributing to the development and execution of impactful campaigns.
Desired Skills
1. Industry Expertise: Familiarity with the automotive, CRM, and/or media sectors, and the challenges and opportunities that come with them.
3. Quick Learning: A knack for grasping complex business operations fast, and the adaptability to thrive as trends and priorities shift.
4. Business Consulting: Skill at translating analytics insights into clear, actionable business recommendations.
