5-7 years of direct sales experience with proven results
Preferred background in retirement, nursing home, or assisted living sectors
Strong organizational skills and ability to multitask
Self-motivated with a goal-oriented mindset
Exceptional interpersonal and written communication skills
Proficient listening skills to align resources with needs
Reliable attendance and computer literacy
Responsibilities
Oversee internal lead management system to enhance referral processes
Develop and conduct public relations activities to boost community engagement
Present educational outreach programs to inform potential clients
Monitor referral source satisfaction and communicate market insights
Manage media campaigns to promote services effectively
Build and maintain relationships with healthcare professionals and community resources
Prepare sales reports and create strategic sales plans for referral tracking
Benefits
Opportunities for professional development and ongoing education
Engagement in community outreach initiatives
Participation in local organizations to enhance industry knowledge
Involvement in strategic planning and marketing efforts
Access to a supportive team environment focused on collaboration
Full Job Description
Purpose:
To enhance census development and increase private pay referral base in designated facilities through professional relationships, ongoing education to services and community outreach opportunities. Job duties include:
Assist and oversee internal lead management system
Develop and conduct public relation activities
Assist with and present public educational outreach programs
Monitor referral source satisfaction and outcomes. Communicate market conditions and opportunities to facility and management staff
Assist with media campaign management
Become the Resource for those needing our services
Minimum Eligibility Requirements:
Direct sales experience with demonstrated results
Experience in a retirement, nursing home, or assisted living industry preferred
Organized team player with the ability to multi-task in a team environment
Proven skills to work independently. Be self-motivated and goal-directed
Excellent interpersonal skills
Excellent written communication skills
Excellent listening skills with ability to match resource to need
Must be capable of maintaining regular, reliable attendance
Computer literacy
Must be able to communicate effectively with Residents, families, staff, community officials, referral sources and the general public
Is a positive representative of the Community and Sinceri Senior Living and sets a strong example of professional conduct and appearance
Essential Functions:
Create new and service existing relationships with nursing homes, retirement centers, physicians and their related office staff, hospital staff including social workers, discharge planners, utilization review, volunteer coordinators, rehabilitation director, chaplain service, pastors, senior services including senior centers, board and care homes, adult day care centers, home health and other community-based referral sources which result in referrals to the community
Participate in local organizations, identified as bringing value, by making presentations and joining as a member where appropriate in order to facilitate a broader knowledge of the assisted living industry and in particular of the community (communities) capabilities
Participate as an active leader in the community relating to strategic planning for the developments of marketing action plan and related sales efforts. As time allows participate in weekly department head meetings and provide support and direction in achieving overall occupancy goals and programs to address any new needs or changing needs within the service area. Attend community special events to increase awareness among potential referral sources and customers
Prepare reports as required. Create an advance 30 /60 /90 day sales plan and monitor referral information, create client profiles and maintain working client profile base
Develop and implement special events and presentations targeted as community education, establishing and maintaining status for the community as the expert on assisted living
Monitor trends and conversion ratios
Maintain a database of medical contacts/community resources along with knowledge of industry trends and legislative/regulatory issues; communicate this information with other staff members
Monitor and evaluate customer satisfaction. Share results with the Administrator and staff. Work as part of the team to develop appropriate plans to continually improve satisfaction levels
Serve as a member of the marketing team whose purpose is to improve occupancy and enhance resident and community relations. Attend weekly meetings; assist in implementation of quarterly marketing plan, monitor budgets and track results
Develop and implement special events and presentations targeted at community education, establishing and maintaining status for the facility as the expert on assisted living
