The Marketing Director, Patel Conservatory develops and leads year-round marketing strategies that support the Conservatory's mission, increase enrollment, build community awareness, and strengthen engagement with students, families, donors, and community partners. This role serves as a strategic member of the Conservatory's leadership team, focusing on relationship building lifelong learning pathways and promoting the impact of arts education.
Located in downtown Tampa, the 335,000 square-foot Straz Center, one of the largest performing arts complexes in the country, offers a team-based work environment that shows our dedication to the community every day. We reward our full-time employees with a strong benefits package including options for health/dental, vision, etc., discounted downtown parking, food and show discounts, plus a generous 403(b) plan and up to 27 days of PTO/Holidays per year.
Essential Functions: Strategic Marketing Leadership
- Develop and execute integrated annual marketing strategies that support enrollment, retention, revenue, and institutional growth goals.
- Participate in strategic planning and translate organizational priorities into targeted marketing campaigns.
- Create marketing plans for year-round programs, including classes, camps, productions, scholarships, and special initiatives.
- Strengthen the Patel Conservatory's brand as a leading destination for performing arts education locally and nationally.
Enrollment & Student Recruitment
- Lead recruitment and marketing efforts for all Conservatory programs, including dance, theatre, music, arts and health, and community engagement.
- Develop strategies to attract, enroll, and retain students.
- Monitor enrollment trends and collaborate with admissions and registration teams to maximize enrollment opportunities.
Brand Development, Digital Marketing & Communication
- Ensure marketing materials reflect the quality and prestige of the Patel Conservatory.
- Oversee digital marketing strategies, including website content, email marketing, social media, digital advertising, and search optimization.
- Maintain a comprehensive annual communications calendar that reflects the Conservatory's continuous program cycle.
Creative Direction, Collaboration & Institutional Partnerships
- Lead the Development of creative marketing materials for enrollment, performance, fundraising, and institutional communications.
- Ensure all visual and written content aligns with Straz Center brand standards.
- Collaborate with internal teams, creative partners, and vendors to produce marketing campaigns.
- Serve as the primary marketing liaison, coordinating cross-department initiatives and supporting media relations.
Marketing Analytics & Business Intelligence
- Drive measurable marketing outcomes aligned with enrollment, retention, audience growth, and revenue goals.
- Analyze data, campaign performance, and market trends to guide strategy and identify growth opportunities.
- Develop reports and insights that demonstrate marketing effectiveness and return on investment.
Supervisory Responsibilities:- Manage external creative and marketing vendor relationships.
- Lead cross-functional teams supporting enrollment initiatives and institutional campaigns.
Education and Work Experience: - Bachelor's degree in marketing communication, Business, Arts administration or related field required.
- Minimum of seven years' experience of progressively responsible marketing leadership experience.
- Experience in higher education, independent schools, conservatories, non-profit arts organizations, museums, or cultural institutions strongly preferred.
Minimum Qualifications (Knowledge, Skills and Abilities): - Demonstrated success developing strategic, results-driven marketing campaigns with expertise in enrollment, customer journeys, and relationship marketing.
- Strong skills in digital marketing, storytelling, communications, and using data analytics to inform strategy.
- Ability to manage multiple priorities in a fast-paced educational environment with a passion for expanding access to high-quality performing arts experiences.
- Experience marketing performing arts education programs or educational institutions, including enrollment management, student recruitment, and brand communications preferred,
- Proficiency in CRM systems, digital marketing, audience segmentation, campaign analytics, and budget management also, preferred.
- Must be able to pass a Level 2 background check.
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the primary functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the primary functions.
- While performing the duties of this job, the employee is required to remain in a stationary position and use the telephone. The employee is frequently required to traverse the facility or remain stationary; reach with hands and arms, communicate and exchange information. The employee is occasionally required to operate office equipment and perform departmental essential functions.
- The nature of this job requires the employee to work on-site as a regular work routine.
* As a condition of employment and in compliance with
Florida House Bill 531, the candidate(s) selected for this position are required to complete a
Level 2 background screening through
FLClearinghouse. Please use the following link to view more about the required screening: . Failure to complete the screening or meet the requirements may result in disqualification from consideration.
