DescriptionCBL Properties, one of the largest mall REITs in the United States, is in search of a Marketing Director for Mall del Norte in Laredo, Texas. Join the energetic CBL Marketing team and lend your imagination to creating a customer-centric approach at CBL shopping centers. The Marketing Director will lead efforts to drive and implement all marketing strategies and initiatives to support business goals and revenue generation for their assigned properties as well as the company overall. They will assist in the creation of a personal annual income goal, and will be charged with selling advertising and strategic partnerships.
Specific Responsibilities Include the Following: - Prioritize efforts which emphasize the overall guest experience as well as efforts resulting in income generation.
- Execute all local and company-wide programs and initiatives for assigned centers.
- Meet and or exceed assigned branding goal.
- Develop short and long-term Marketing strategies for each of the assigned shopping centers in conjunction with mall management teams, leasing, corporate marketing and specialty leasing.
- Cultivate and build relationships in local markets and surrounding communities to create community events, charitable events, activation opportunities, and any / all other events that will add value to the properties.
- Maintain effective and productive local media relations, field media calls, prepare responses as directed by the company and serve as spokesperson (as needed and where applicable) for media inquiries.
- Be responsible for writing and distributing press releases for their assigned centers via Cision.
- Generate an accurate, monthly PR report for assigned centers.
- Become the face and voice of their base center and/or assigned centers. Be the shopping expert within the communities.
- Create and post local content on social media channels for assigned malls while adhering to digital guidelines in reference to the use of the Sprinklr tool as well as the proper use of tracking links.
- Identify and work with key retailers at base mall to identity unique marketing opportunities, drive awareness, increase sales, and promote meaningful retailer - landlord relationships.
- Special projects may be assigned based on company needs and property specific focus.
Required Qualifications: - Bachelor's degree with a minimum of 3 years of experience in advertising, public relations or marketing, preferably in retail, is strongly preferred. An equivalent combination of education and experience may be considered.
- Bilingual in English and Spanish preferred.
- CMD preferred.
- A demonstrated record of successful Digital Marketing is a must.
- Proficient computer skills with an emphasis on Word, Excel, PageMaker, and Outlook required.
- Exceptional sales skills to include negotiating and closing a deal.
- Excellent verbal and written communication skills.
- Outstanding interpersonal skills.
- Ability to build relationships and business partnerships to further the marketing initiatives of the property.
- Ability to speak in front of large groups of people for property and community events including the ability and willingness to promote property events through professional on-camera appearances.
- This position requires flexibility in working hours and the ability to travel occasionally overnight.
- Other duties as assigned.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Full-Time/Part-Time Full-Time
Shift Days
Exempt/Non-Exempt Exempt
This position is currently accepting applications. 
