OVERVIEW:
The Community Liaison serves as both an internally andexternally focused support at the facility level providing community-basedbusiness development and relationship management to drive census development,community integration, and customer service.
Responsible for creating and implementing an overallmarketing strategy and build relationships in the community while increasingpatient census and fostering partnerships with physicians, clinics, hospitals, communitycenters, elder law attorneys, Assisted Living Facilities, Skilled NursingFacilities, and other Home Health, Hospice, and Home Care companies.
RESPONSIBILITIES:
• Responsible for building and maintainingrelationships with acute-care hospitals, health systems, Discharge planners,case managers, rehab centers, physicians, and assisted living facilities
• In collaboration with the Executive Director,Administrator and Director of Admissions & Marketing, create and implementexternal marketing strategies focused on both primary and secondary referralsources
• Maintain a list of primary and secondaryreferral sources with contact frequency and strategies for each
• Ensure timely initial contact post AssistedLiving referral. Including tour invitation, preparations for tours, facilityreadiness, etc.
• Obtains Assisted Living referral information,including complete clinical and financial information necessary for admissioncommittee approval
• Ensures Assisted Living financial verificationis accurate and complete before admitted to community
• Develop marketing materials such as brochures,flyers, adds, campaigns, etc.
• Works closely with the company-s Admissions andBusiness Office Managers
• Participate and plan community events andactivities that promote company goals and initiatives
• Sound knowledge and understanding of paymentsystems (Medicare, Medicaid, HMO, commercial insurance, workers compensation,PDPM, ACO models)
• Conducts the admission process of signing in andexplaining admission policies to patients and their families
• Ensures a smooth transition is achieved and thatall paperwork is complete upon admission
• Informs the facility of upcoming move outs
EDUCATION/EXPERIENCE:
• Bachelors' degree in Marketing, Communications,Social Services, or Public Relations
• 3-5 years of marketing, public relations, orcommunications experience in skilled nursing or health care setting preferred
• Demonstrated ability to develop and maintainrelationships at an individual, professional, and community level
SUPERVISORYRESPONSIBILITIES:
• This position has no supervisoryresponsibilities
WORK ENVIRONMENT:
• This job operates in a health care setting. Thisrole requires regular walking to various locations around the care center
• Incumbent may be exposed to virus, disease andinfection from patients and specimens in working environment
• Use hands repetitively to operate standardoffice equipment; reach with hands and arms; and lift up to 20 pounds
• Incumbent may be required to work extendedperiods of time at a video display terminal
• Incumbent may experience traumatic situations,including psychiatric, and deceased patients
• Works beyond normal working hours and onweekends and holidays when necessary
PHYSICALREQUIREMENTS:
• The physical demands described here arerepresentative of those that must be met by an employee to successfully performthe essential functions of this job
• While performing the duties of this job, theemployee is often required to stand; walk; sit; use hands to finger, handle, orfeel objects, tools or controls; reach with hands and arms; climb stairs; talkor hear
• The employee must occasionally lift or moveoffice products and supplies, up to 20 pounds
TRAVEL:
• Travel is primarily local during the businessday, although some out-of-area and overnight travel may be expected
