Bachelor's degree in Marketing, Business, or equivalent experience.
Strong understanding of the QSR industry and consumer behavior.
Proven track record in developing successful marketing strategies.
Excellent leadership and communication skills.
Strong analytical abilities for data-driven decision-making.
Creativity in campaign design and problem-solving.
Proficiency in digital marketing tools and analytics.
Responsibilities
Develop and implement comprehensive marketing strategies.
Lead brand positioning efforts for consistency across channels.
Oversee planning and execution of marketing campaigns.
Utilize data analytics to track performance and refine strategies.
Collaborate with departments to align marketing with business goals.
Lead and mentor a team of marketing professionals.
Manage marketing budgets to maximize impact.
Drive community engagement initiatives and build local relationships.
Benefits
Paid time off
Health insurance
Dental insurance
Vision insurance
Life insurance
Referral program
Employee discount
Paid training
Full Job Description
Position Overview:
The Marketing Director will lead the development and execution of innovative marketing strategies that elevate the Chick-fil-A brand, increase customer engagement, and drive profitable business growth. This role is ideal for an experienced and dynamic marketing professional who can blend creative thinking with strategic planning. The Marketing Director will oversee a talented team, collaborate with cross-functional leaders, and be the voice of marketing within the company.
Key Responsibilities:
Strategic Planning: Develop and implement comprehensive marketing strategies to strengthen the Chick-fil-A brand, build customer loyalty, and support the company's long-term growth objectives.
Brand Development: Lead brand positioning efforts, ensuring consistency across all marketing channels and touchpoints while ensuring alignment with the company's core values and mission.
Campaign Management: Oversee the planning, execution, and optimization of marketing campaigns across digital, traditional, and in-store platforms to increase brand awareness and drive sales.
Data-Driven Insights: Utilize data analytics and market research to track performance, measure ROI, and continuously refine marketing strategies.
Cross-Functional Collaboration: Work closely with other departments including Sales, Operations, Product Development, and Public Relations to align marketing efforts with overall business goals.
Team Leadership: Lead, mentor, and inspire a team of marketing professionals, fostering a culture of collaboration, innovation, and professional development.
Budget Management: Develop and manage marketing budgets, ensuring resources are allocated effectively to maximize impact.
Community Engagement: Continue to drive Chick-fil-A's community involvement initiatives, building relationships with local organizations and aligning marketing strategies with corporate social responsibility goals.
Innovation & Trends: Stay abreast of industry trends and best practices, ensuring that Chick-fil-A remains a leader in the competitive landscape.
Qualifications:
Bachelor's degree in Marketing, Business, or equivalent experience in the field.
Strong understanding of the QSR (Quick-Service Restaurant) industry, consumer behavior, and brand management.
Proven track record of developing and executing successful marketing strategies and campaigns.
Excellent leadership, communication, and interpersonal skills.
Strong analytical abilities, with experience using data to inform marketing decisions.
Creativity and innovation in campaign design and problem-solving.
Proficiency in digital marketing tools, social media platforms, and analytics tools.
Ability to work in a fast-paced, collaborative environment.
Passion for Chick-fil-A's values, including service, excellence, and community involvement.
