Job Title: Marketing Data & Segmentation Manager
Reports to: VP, Marketing
Location: On-site in Birmingham, AL or Atlanta, GA (this is not a remote position)
SUMMARY:We are looking for a data-driven marketer who loves digging into customer data and turning it into campaigns that work. As our
Marketing Data & Segmentation Manager, you will assess and improve the customer and prospect records in our CRMs, build segments from purchase data, and pull the lists for and send targeted outbound campaigns.
This is a hands-on individual contributor role. You will work closely with our product and content development teams to bring ideas to life, and you will build and send campaigns yourself.
SUPERVISORY RESPONSIBILITIES:KEY RESPONSIBILITIES:- Assess our data. Audit customer and prospect data across our two CRM platforms. Identify where data is complete, where it is missing, and why
- Close the gaps. Partner with sales operations and CRM administration to prioritize fixes and improve how data is captured going forward
- Use purchase data. Use Power BI to identify product mix, purchase frequency and whitespace by account, and turn it into segment criteria
- Build the segments. Create and maintain customer and prospect segments based on demographics, industry, buying behavior and value
- Run the campaigns. Build, send and manage targeted campaigns in Mailchimp for customers, Zoho for prospects, and through SMS
- Collaborate. Work with the product and content development teams to match offers and messaging to each segment
- Measure and improve. Test lists, timing and offers. Track campaign response by segment and keep improving
- Support sales. Give sales teams targeted account lists and cross-sell prospects drawn from our segments
- All other duties as assigned
MINIMUM QUALIFICATIONS:- 5+ years of experience in database marketing, CRM marketing, marketing analytics or marketing operations
- Hands-on experience with CRM platforms, including Zoho; experience working across more than one CRM is a strong plus
- Experience building and sending segmented campaigns in Mailchimp or a similar email platform
- SMS marketing experience, including familiarity with opt-in and compliance requirements
- Strong Power BI skills and advanced Excel; SQL is a plus
- A track record of turning data into segmentation, targeting and measurable campaign results
- Comfort finding and fixing data quality issues, and working with others to solve them
- Ability to explain data clearly to non-technical partners in sales, product and content
- Bachelor's degree in marketing, business, analytics or a related field, or equivalent experience
- Ability to successfully complete the pre-employment process
PREFERRED QUALIFICATIONS:- B2B experience; foodservice, CPG or distribution experience is a plus
PHYSICAL REQUIREMENTS:- Prolonged periods of sitting at a desk and working on a computer.
- Frequent sitting, standing, walking, reaching, typing, reading, talking, and hearing
- The ability to lift up to 15 pounds with or without assistance
BENEFITS:Royal Cup Coffee offers a competitive compensation plan and a comprehensive benefits program. On top of being a part of a well-caffeinated team, the benefits program includes healthcare, dental, vision, 401(k), company-paid life and disability insurance, Flexible Spending Account plan, select tuition reimbursement, paid parental leave, remote work opportunities, paid holidays, and vacation time. We also provide ongoing training that is designed to provide maximum success for our employees.
