About the RoleKitsap Credit Union is in search of a Content Marketing Specialist. The Marketing Content Specialist is responsible for contributing to and executing KCU's content strategy and supporting marketing operations through integrated storytelling, campaign contribution, and community engagement. This role bridges member-facing narratives and acquisition goals by executing content strategies across social media, newsletters, blogs, and digital channels; contributing to marketing initiatives under the direction of marketing leadership; and providing support for community events and organizational culture in partnership with marketing team members and other departments. A core expectation of this role is consistent in-person content generation across all KCU touchpoints.
Quick FactsReports to: Marketing Director
Employment Type: Non-exempt, Hourly, Full Time, Hybrid
Salary Range: $35.95 - $43.30 depending on experience
Bonus Target: 5% potential incentive of base pay
Grade: 9BC
Industry: Banking
PRINCIPAL ACCOUNTABILITIES- Manage Social Media, Digital Content Channels, and Program Documentation
- Execute content strategy across social media, newsletters, blogs, and digital channels
- Write, curate, and distribute content aligned with KCU brand and business objectives
- Build keyword-driven content optimized for both SEO and AI-driven discovery
- Monitor online conversations and provide community management through comments, messages, and reviews
- Identify opportunities to collaborate with community partners and influencers
- Monitor and report on performance of social media and digital programs
- Contribute ideas, perspective, and performance data to inform strategies
- Coordinate third-party vendor relationships under leadership direction
- In collaboration with marketing leadership, contribute to development, refinement, and documentation of KCU's social media strategy.
- Maintain current social media strategy and procedure documents and support annual updates.
- Support the audit and risk assessment process by ensuring procedural documentation is current and compliant.
- Remain current with content marketing, social media, and campaign news and trends.
- Culture and Event Coverage (Social Storytelling)
- Attend and support community events, member gatherings, sponsorship activations, staff meetings, and member-facing initiatives assigned by leadership.
- Capture photos, short-form video, quotes, and stories that reflect KCU's culture, values, and community commitment.
- Support the social media staff ambassador program by coordinating participation, gathering content contributions, and assisting with program logistics.
- Create post concepts and draft captions that highlight member moments, employee achievements, and organizational culture.
- Coordinate reviews and approvals prior to publishing.
- Organize and archive captured assets for reuse across newsletters, blogs, social, and campaign channels, including internal channels.
- Support Community Events
- In partnership with marketing team members, provide support for event planning, sponsorship activations, and member engagement initiatives.
- Assist with event promotion, logistics coordination, and communication to internal and external audiences.
- Support Department Operations
- Support the distribution of organizational announcements, information, and policy updates on internal channels.
- Support effective department and credit union operations by completing additional related responsibilities as assigned.
- Support shifts in marketing priorities between content/social media execution, campaign support, and event initiatives as needed.
REQUIRED SKILLS AND ABILITIES- Maintain knowledge and understanding of all relevant industry standards.
- Ability to create highly effective content optimized for both search engines and AI-driven discovery, in alignment with established strategy.
- Excellent verbal and written communication skills.
- Excellent organizational skills and strong attention to detail.
- Excellent time management skills with a proven ability to meet deadlines.
- Able to work independently on assigned tasks with general supervision.
- Strong drive to provide excellent customer service and experience.
- Excellent ability to research and analyze data.
- Demonstrates a high level of engagement and active collaboration contributing to a positive team environment.
- Understand, model, and represent KCU's core values.
- Must be proficient in image editing and graphic creation, and the MS Office 365 Suite of software.
- Must be willing to learn basic Google Analytics skills.
REQUIRED QUALIFICATIONS AND EDUCATION- Bachelor's degree in Marketing, Business Communications, Journalism, or a related field
- Three-plus years of content strategy planning and execution experience across multiple content types (social media, blog, video, email, digital, marketing collateral, etc.)
- Two-plus years of demonstrated experience executing content distribution across email, social, and digital channels
- Two-plus years of demonstrated experience with data analysis and using performance metrics to inform decisions
- Proficiency with basic design software, such as Adobe Express or Adobe Creative Cloud
- Possession of a valid Washington State Driver's License and must pass an annual Motor Vehicle Record (MVR) check
PREFERRED QUALIFICATIONS AND EDUCATION - Intermediate or greater proficiency using Adobe Creative Cloud preferred.
- Additional education or experience in copywriting, journalism and/or public relations preferred.
- Experience supporting or coordinating community events or sponsorship activations preferred.
- Experience optimizing content for AI-driven discovery and search preferred.
SUPERVISORY STATUS.This position does not supervise others.
WORKING CONDITIONS.- This position operates in both an office environment and in the field. Regular travel throughout Western Washington is expected, including visits to KCU branches, member business locations, and community events. Must be comfortable working in varied environments and outdoor weather conditions.
- Must be able to remain in a stationary position for a minimum of 75% of the time.
- Constantly operates a computer and other office productivity machines
- Occasionally ascends/descends stairs
- Constantly positions self in work environment
- The person in this position frequently communicates with peers, supervisors, vendors, and employees to exchange accurate information and answer questions.
- Must be able to detect objects at a distance
- On occasion will move up to 20 pounds of office objects.
- Hybrid position with frequent flexibility to work evenings and weekends to attend community events.
This job description is intended to describe the general nature and level of work being performed by employees in this position. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required for this position; other duties outside of normal responsibilities may be performed as necessary to meet the needs of the organization. Nothing in this position description restricts management's right to assign or reassign duties and responsibilities to this job at any time.
Our ValuesIntegrity: We believe in acting with honesty, trust, and respect which are at the forefront of our daily engagement.
Responsibility: We believe that responsibility is holding ourselves accountable for our decisions, actions, and their outcomes.
Collaboration: We believe in the power of a diverse group of people working together to achieve a united outcome.
Authenticity: We believe activities in actions that demonstrate our commitment to be transparent, dependable, and genuine in every day.
What We OfferNot only are we one of the largest credit unions in Washington State, and growing, but we are also a company that cares about its employees. We back that up for our employees by offering competitive pay and a benefits package that helps support you and your family's lifestyle. We value our employees, and we strive to keep our benefits comprehensive and affordable. Some of our benefits include:
Careers | Kitsap Credit Union (kitsapcu.org)
- Free onsite parking
- Annual time off and sick time accrued
- 11 Paid holidays
- 1 Personal day
- Medical, Dental, Vision, Short- and Long-term Disability, Life and AD&D Insurance
- Employee Assistance Program
- Choose from a PPO medical plan or a High Deductible with a Health Savings Account
- 3% KCU funded Safe Harbor Contribution to your 401K
- KCU will match up to 2% of your 401K contributions
- All 401K contributions are 100% vested
- Potential annual incentive in all roles within Kitsap Credit Union
- Tuition reimbursement
- 8 hours of paid volunteer time off
- Discounts on KCU's products and services
- Enjoy unlimited ORCA transit access through KCU for less than $45 a year-your cost as an employee
We believe in the power of belonging - it's in our DNA as a not-for-profit, member-owned cooperative. Our un-bank-like structure ensures that we remain all about people: our members, our employees, and the people in the communities where we live and work. We work hard to provide a collaborative and inclusive environment where you can grow and excel in your career.
We are dedicated to serving our members by providing personalized experiences, convenient access, and highly competitive products and services. But it goes much deeper than that. For more than 86 years, we have been relentless about making a positive difference in our communities. We understand that when our members and communities succeed, we all succeed, and that success can't happen without great employees.
