Priceline is an online travel agency that offers a wide range of travel services, including hotel bookings, airline tickets, rental cars, and vacation packages. The company was founded in 1997 and is headquartered in Norwalk, Connecticut. Priceline operates in over 220 countries and territories worldwide and has over 700,000 accommodations listed on its platform. The company's mission is to help people experience the world by making travel more accessible and affordable.