The Role We Want You ForThe Digital Search and Analytics Manager owns search visibility, digital measurement, and performance reporting across all Clayco enterprise companies' websites and social media channels. This role leads search engine optimization (SEO), search engine advertising (SEA), and visibility in large language model (LLM) and AI-powered search experiences. The manager turns data into practical recommendations that strengthen brand awareness, audience engagement, recruitment, and business development.
Partners with the director on priorities and technical implementation and provides optimization guidance to the Web and Digital Content Coordinator. Works with business unit marketing and communications teams to define goals and interpret results.
The Specifics of the RoleSearch and AI visibility- Develop and execute SEO plans for each enterprise company, including keyword research, search intent, competitor analysis, on-page optimization, and content recommendations.
- Audit crawlability, indexing, internal links, metadata, and structured data; prioritize technical fixes with the Director of Web and Digital Strategy.
- Improve content clarity, authority, and discoverability in LLM and AI-powered search experiences. Monitor brand mentions and citations, test improvements, and communicate measurement limitations.
Paid media and optimization- Plan, launch, and optimize paid search and paid social campaigns within approved budgets; manage targeting, keywords, creative tests, pacing, and conversion tracking.
- Partner with communications and creative teams on campaign messaging and landing pages; recommend changes based on audience behavior and campaign results.
Data analytics and reporting- Own the enterprise measurement framework, campaign tagging standards, dashboards, and recurring website and social reporting, with results segmented by company and channel.
- Configure and validate analytics events, tags, and conversion tracking with the director; maintain data quality and coordinate privacy and consent requirements with appropriate partners.
- Deliver monthly performance reports and actionable recommendations covering search visibility, paid media efficiency, website engagement, social performance, and qualified inquiries.
- Evaluate attribution limits and data gaps, and translate findings into prioritized tests and quarterly recommendations for the digital team.
Requirements- 6+ years of relevant experience in SEO, paid search, and digital analytics.
- Hands-on proficiency with Google Analytics, Search Console, Tag Manager, advertising platforms, and reporting tools; familiarity with WordPress and AI search visibility.
- Strong analytical judgment and clear communication.
- Relevant degree or equivalent practical experience.
Some Things You Should Know- No other builder can offer the collaborative design-build approach that Clayco does.
- We work on creative, complex, award-winning, high-profile jobs.
- The pace is fast!
Benefits- Discretionary Annual Bonus: Subject to company and individual performance.
- Comprehensive Benefits Package Including: Medical, dental and vision plans, 401k, generous PTO and paid company holidays, employee assistance program, flexible spending accounts, life insurance, disability coverage, learning & development programs and more!
Compensation- The salary range for this position considers a wide range of factors in making compensation decisions including but not limited to: Education, qualifications, skills, training, experience, certifications, internal equity, and location. It is not typical for an individual to be hired at or near the top of the range for the role and compensation decisions are dependent on the facts and circumstances of each case. The Clayco Nationwide salary range for this position is approximately $90,000 - $110,000 +/- annually (not adjusted for location).
