Description:Overview: This position is responsible for designing, implementing, and optimizing personalized marketing strategies that improve retention and engagement across Kaiser Permanente-s diverse portfolio of plan types (products). This role will serve as a subject matter expert in members- needs by product, ensuring that the new member (NM) experience and ongoing engagement strategies are tailored, relevant, and effective. Define customization opportunities of the new member journey by plan type, influence prioritization of retention initiatives, and support successful new product launches through data-driven recommendations and cross-functional collaboration. Develop and oversee deployment of unified, member-centric marketing outreaches across channels, ensuring consistency, compliance, and scalability. Use data and testing to measure effectiveness, inform prioritization, and continuously improve personalization and retention outcomes.
Job Summary:In addition to the responsibilities listed below, this position is responsible for developing and executing multi-channel direct marketing campaigns including production schedule, budget, and metrics to drive customer acquisition and member retention under the guidance of more senior employees. This position refines customer attributes and drives revenue-qualified leads using internal databases, partners with the Analytics team to leverage data modeling targeted at increasing response, application, and funding rates, including A/B testing, partners with Creative team on copy and creative development, and manages external vendors and agencies to ensure quality of output, project schedules are adhered to, and costs are managed.
Essential Responsibilities:- Practices self-development and promotes learning in others by proactively providing information, resources, advice, and expertise with coworkers and customers; building relationships with cross-functional stakeholders; influencing others through technical explanations and examples; adapting to competing demands and new responsibilities; listening and responding to, seeking, and addressing performance feedback; providing feedback to others; creating and executing plans to capitalize on strengths and develop weaknesses; supporting team collaboration; and adapting to and learning from change, difficulties, and feedback.
- Completes work assignments and supports business-specific projects by applying expertise in subject area; supporting the development of work plans to meet business priorities and deadlines; ensuring team follows all procedures and policies; coordinating resources to accomplish priorities and deadlines; collaborating cross-functionally to make effective business decisions; solving complex problems; escalating high priority issues or risks as appropriate; and recognizing and capitalizing on improvement opportunities.
- Develops and implements strategic go-to-market plans by managing relationships with channel partners; assessing and validating channel partner needs and performance on an ongoing basis; investigating audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities; and leading channel marketing programs to drive go-to-market strategies.
- Develops and executes integrated marketing communications programs and strategies by integrating business-to-business, business-to-consumer, and line of business; working with market research and data analytics teams to understand stakeholder attitudes and needs; translating insights into promotional strategies; working with enterprise teams to align activities; communicating consistent positioning and messages across all media; evaluating effectiveness of plans, programs, and campaigns; and making recommendations to optimize campaigns.
- Conducts market data collection and synthesis by interpreting data and insights to turn them into actionable, evidence-based marketing plans; partnering with research and strategy teams to gather marketplace and consumer dynamics to drive marketing strategies; defining market research needs; partnering with analytics teams to drive marketing strategies and track performance; and reporting and optimizing ROI on strategies and tactics.
- Provides direction to creative team by gathering data, research, and customer input and sign-off to develop an understanding of the work; collaborating with communication and marketing teams; developing and writing complete creative briefs that inform and inspire writers, designers, and other creative professionals; reviewing the completed brief with the customer and relevant stakeholders; and presenting the brief.
- Manages marketing projects by developing and updating project plans; identifying and managing cross-functional stakeholder contacts; assembling teams based on project needs and team member strengths; forecasting and adhering to project budget; participating in vendor selection; managing vendor relationships; and presenting project updates.
- Designs and implements marketing strategies by ensuring strategies support membership growth, retention, and product/service promotion initiatives to meet business goals; developing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; conducting and leveraging market research to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; creating reports and presenting results; tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals.
Minimum Qualifications: - Minimum four (4) years direct marketing experience.
- Minimum one (1) year experience in a leadership role with or without direct reports.
- Bachelors degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field and Minimum five (5) years experience in marketing, communications, or a directly related field. Additional equivalent work experience in a directly related field may be substituted for the degree requirement.
Preferred Qualifications:- Two (2) years marketing experience across multiple channels (e.g., traditional and digital)
- Two (2) years project management experience.
- Two (2) years experience in writing or editing for marketing, communications, or business initiatives.
- Two (2) years experience working across multiple marketing disciplines (e.g., digital, direct, brand strategy, acquisition, etc.) or working with an agency.
Primary Location: California,Oakland,Ordway
Additional Locations: - Denver, CO
- Pasadena, CA
- Portland, OR
- Atlanta, GA
- Silver Spring, MD
- Seattle, WA
- Chicago, IL
Scheduled Weekly Hours: 40
Shift: Day
Workdays: Mon, Tue, Wed, Thu, Fri
Working Hours Start: 08:00 AM
Working Hours End: 04:00 PM
Job Schedule: Full-time
Job Type: Standard
Worker Location: Flexible
Employee Status: Regular
Employee Group/Union Affiliation: NUE-PO-01|NUE|Non Union Employee
Job Level: Individual Contributor
Department: Po/Ho Corp - HP Prod - Direct Mktg Admin - 7016
Pay Range: $126700 - $163900 / year Kaiser Permanente strives to offer a market competitive total rewards package and is committed to pay equity and transparency. The posted pay range is based on possible base salaries for the role and does not reflect the full value of our total rewards package. Actual base pay determined at offer will be based on labor market data, internal alignment, and a candidate's years of relevant work experience, education, certifications, skills, and geographic location.
Travel: No
Flexible: Work location is on-site at a KP location, with the flexibility to work from home. Worker location must align with Kaiser Permanente's Authorized States policy.
