Marketing & Communications Manager

POSITION OVERVIEW: Marketing & Communications Manager:

Spectrum Medical Care Center is seeking a strategic, results-driven Marketing & Communications Manager to lead the day-to-day execution of marketing and communications initiatives that strengthen brand awareness, drive patient acquisition, increase engagement, and support organizational growth.

This position is responsible for translating departmental strategy into integrated marketing campaigns, overseeing digital marketing and communications activities, managing creative resources and external partners, and ensuring the effective delivery of marketing initiatives across the organization.

The Marketing & Communications Manager will directly supervise the Marketing Coordinator, providing leadership, guidance, and accountability to ensure marketing projects are executed efficiently, consistently, and in alignment with organizational priorities.

The ideal candidate is an experienced marketing professional who combines strategic thinking with strong execution, exceptional communication skills, digital marketing expertise, and demonstrated leadership abilities. This individual should be comfortable independently managing multiple initiatives, interpreting performance data, and collaborating across departments while advancing Spectrum Medical's commitment to inclusive, high-quality, patient-centered healthcare.

KEY RESPONSIBILITIES

Marketing & Communications Manager are expected to:
Marketing Strategy and Brand Management

• Translate organizational marketing and communications strategies established by departmental leadership into actionable marketing plans, integrated campaigns, and measurable initiatives that support patient acquisition, retention, brand awareness, and organizational growth.
• Maintain and strengthen Spectrum's brand identity, messaging, visual standards, and organizational voice across all channels.
• Create marketing campaigns to increase awareness of primary care, gender-affirming care, HIV and STI testing and treatment, pharmacy services, and other clinical offerings.
• Identify opportunities to expand awareness, attract new patients, improve patient retention, and support the introduction of new services.
• Conduct market research and monitor community healthcare trends, patient needs, and competitor activity.
• Lead the development and execution of patient acquisition and retention campaigns across digital and traditional marketing channels.
• Collaborate with clinical operations and patient access teams to identify opportunities to improve the patient journey, reduce barriers to scheduling, and increase conversions from inquiry to appointment.
• Develop targeted marketing campaigns supporting priority clinical services, patient populations, and geographic markets.

Team Leadership & Supervision

• Provide direct supervision, coaching, and professional development to the Marketing Coordinator, ensuring clear expectations, accountability, and alignment with departmental priorities.
• Delegate and oversee daily marketing activities, including social media, content development, campaign coordination, and creative production.
• Establish performance expectations, workflows, deadlines, and quality standards for direct reports.
• Conduct regular one-on-one meetings, provide constructive feedback, and participate in employee performance evaluations.
• Review and approve marketing deliverables for brand consistency, accuracy, and alignment with departmental objectives.
• Identify opportunities to improve team productivity, departmental processes, and resource allocation.

Digital Marketing and Content Development

• Lead the execution and optimization of digital marketing strategies, including website performance, search engine optimization (SEO), AI-driven search visibility, paid digital advertising, email marketing, and social media, with an emphasis on attracting prospective patients and converting interest into appointments.
• Develop engaging content, including newsletters, patient education materials, blogs, videos, graphics, campaign materials, and organizational announcements.
• Maintain a content calendar and ensure consistent, timely communications across channels.
• Monitor website traffic, search visibility, engagement, campaign performance, and digital conversion metrics.
• Coordinate photography, video production, graphic design, and other creative services, using internal resources and external vendors as appropriate.
• Establish measurable digital marketing objectives, monitor campaign performance, and use analytics to improve audience targeting, lead generation, patient conversion, and marketing effectiveness.

Communications and Public Relations

• Develop clear, consistent messaging for patients, employees, community partners, donors, healthcare providers, and other stakeholders.
• Draft and edit press releases, executive communications, talking points, organizational announcements, and public statements.
• Coordinate media inquiries, interview opportunities, and public relations activities.
• Support crisis communications and reputation management in partnership with executive leadership.
• Ensure communications are accurate, accessible, culturally responsive, and consistent with Spectrum's values.
• Serve as the primary day-to-day liaison with the organization's external public relations agency, coordinating media opportunities, organizational announcements, executive communications, and supporting materials in alignment with departmental leadership.
• Draft, review, and coordinate internal and external communications, ensuring consistent organizational messaging across employees, patients, community stakeholders, and media channels.

Community Marketing & Cross-Departmental Collaboration

• Partner with clinical operations, public health outreach, advocacy, education, pharmacy, and community engagement teams to promote services and initiatives.
• Develop marketing materials for community events, health fairs, educational programs, mobile health initiatives, and outreach campaigns.
• Support partnerships with community organizations, referral partners, healthcare providers, and other mission-aligned organizations.
• Help develop campaigns that address misinformation, reduce stigma, and improve awareness of inclusive healthcare.
• Coordinate promotional materials and communications for community events and organizational milestones.
• Collaborate with community engagement, community partnerships, education, clinical operations, and pharmacy teams to develop campaigns that promote organizational services and initiatives.
• Lead the development of marketing and communications plans supporting community programs, public health initiatives, and organizational events.
• Ensure consistent branding, messaging, and promotional support for community-facing activities.
• Coordinate with departmental stakeholders to identify marketing opportunities that expand awareness, support patient acquisition, and strengthen Spectrum's presence in the community.

Internal Communications and Organizational Support

• Support internal announcements, employee newsletters, leadership communications, and organizational updates.
• Partner with leadership and department heads to ensure timely and consistent communication about organizational initiatives.
• Develop presentations, reports, and materials for leadership meetings, board communications, and community stakeholders as requested.
• Ensure marketing materials are aligned with Spectrum's mission, vision, and core values.

Budget, Vendor, and Project Management

• Develop and manage the marketing and communications budget in collaboration with leadership.
• Coordinate external agencies, freelancers, printers, digital advertising vendors, and creative partners.
• Establish project timelines, priorities, and approval processes to support efficient execution.
• Evaluate vendor performance, campaign return on investment, and opportunities to improve cost efficiency.
• Maintain a centralized marketing calendar, campaign tracker, and library of approved brand assets.
• Independently lead marketing and communications projects from planning through execution, evaluation, and reporting, ensuring timely delivery and alignment with departmental objectives.
• Serve as the primary point of accountability for day-to-day marketing operations, proactively identifying project risks, resolving execution challenges, and escalating strategic decisions when necessary.
• Establish and maintain workflows that improve departmental efficiency, clarify responsibilities, and reduce unnecessary approval bottlenecks.

Healthcare Compliance, Privacy, and Accessibility

• Coordinate with clinical leadership and compliance personnel to ensure healthcare marketing claims and patient-facing materials are accurate and appropriately reviewed.
• Protect patient privacy and comply with applicable HIPAA requirements, including appropriate authorization before using identifiable patient stories, images, or testimonials.
• Ensure marketing activities follow applicable healthcare advertising, accessibility, consent, and nondiscrimination requirements.
• Develop communications that respect patient dignity, confidentiality, gender identity, sexual orientation, and diverse cultural backgrounds.
• Maintain appropriate approval procedures for clinical information, sensitive topics, and public statements.

QUALIFICATIONS

Minimum Qualifications

Education

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred.
• Equivalent relevant education and experience may be considered.

Work Experience

• Five to seven years of progressive experience in marketing, communications, digital marketing, or public relations.
• Experience developing and executing multi-channel marketing campaigns.
• Demonstrated experience managing websites, social media, content calendars, and digital communications.
• Experience coordinating vendors, projects, budgets, and competing deadlines.
• Healthcare, public health, nonprofit, or community-based organization experience strongly preferred.
• Demonstrated experience independently leading integrated, multi-channel marketing campaigns.
• Prior experience supervising or mentoring marketing professionals, managing external agencies, or leading cross-functional teams as a preferred qualification.
• Demonstrated ability to manage competing priorities, coordinate resources, and deliver measurable results with limited day-to-day oversight.
• Demonstrated experience evaluating campaign performance and using analytics to inform decisions.

Licenses and Certifications

• Valid Driver's License (required).
• Must be able to obtain an Arizona Fingerprint Clearance Card during background check process. (Required)

Required skills, knowledge, and abilities

• Excellent writing, editing, storytelling, and verbal communication skills.
• Working knowledge of SEO, digital advertising, analytics, email marketing, and social media platforms.
• Proficiency with relevant content management, graphic design, and marketing analytics tools.
• Strong project management, organizational, and relationship-building skills.
• Ability to interpret marketing data and translate findings into actionable recommendations.
• Ability to communicate complex healthcare information in accessible, patient-centered language.
• Demonstrated commitment to LGBTQIA2S+ inclusion, health equity, and culturally responsive communications.
• Bilingual (Spanish/English) preferred but not required.

Performance Measures
Success will be evaluated using a balanced set of measures, including:

• Patient Acquisition & Growth: Patient inquiries, appointment requests, qualified leads, conversion rates, and campaign-attributable acquisition.
• Marketing Effectiveness: Website conversions, SEO and AI search visibility, advertising performance, email engagement, and campaign ROI.
• Operational Performance: On-time project delivery, budget adherence, vendor effectiveness, campaign execution, and stakeholder collaboration.
• Team Leadership: Direct-report performance, quality of deliverables, accountability, employee development, and departmental workflow effectiveness.

Specific targets will be establishing specific performance targets within the first 90 days based on available baseline data and organizational priorities.

Work Environment
This position will work collaboratively with clinical and administrative teams and may require occasional evening or weekend availability for community events, campaigns, or organizational initiatives. Local travel may be required.

Compensation/Benefits/Total Rewards:

• $78,000-$98,000 yearly
• Comprehensive medical, dental, and vision insurance, eligible on the first day of the month following your start date.
• Company-Paid Life Insurance Policy of $50,000.
• Company Paid Parental Leave
• Additional optional benefits such as: Voluntary Life/AD&D, Accident, Cancer Protection, Hospital, and Short-Term Disability Insurance.
• 403(b) Plan with a 3% company match, eligible after first pay period.

Paid Time Off:

• 120 hours of Vacation time, 4.62 hours accrued bi-weekly starting date of hire. Availab