Job SummaryThe Marketing Communications and Design Specialist creates and maintains technical collateral and digital product content for Bobrick Washroom Accessories, Bobrick Toilet Partitions, Koala Kare, and GAMCO. This role combines graphic design with accurate content management to support product launches and marketing initiatives.
Working with Product Management, Digital Marketing, the Marketing Communications team, and vendors, the specialist delivers clear, approved materials that meet brand standards and deadlines. The specialist also develops and maintains website and email components using HTML and CSS, translating approved designs into responsive digital content and resolving routine front-end issues across Bobrick's digital platforms.
Essential Duties and ResponsibilitiesTechnical product communications
- Create, revise, and maintain technical data sheets, installation instructions, customer service documents, service and parts manuals, technical bulletins, maintenance guides, product labels, carton imprint layouts, country of origin documentation, warranties, and short and long form guide specifications.
- Coordinate technical reviews and approvals with Product Management.
Graphic design and production
- Design and format technical collateral; update existing sell sheets, brochures, continuing education presentations, and training materials; and produce business cards using approved templates.
- Apply sound typography, layout, and visual hierarchy to make materials clear and consistent with brand standards.
- Edit and prepare product imagery for print and digital use.
Product launch support
- Follow established launch processes and checklists to coordinate required collateral, product information, images, specifications, and digital assets.
- Track deliverables, reviews, and approvals to meet launch timelines.
Website content and product resources
- Build and maintain product pages, landing pages, and reusable content components in WordPress or the applicable content management system
- Write and modify HTML and CSS to implement approved designs, create responsive layouts, and resolve routine front-end issues.
- Test changes across browsers and screen sizes, check accessibility and functionality, and document and escalate changes that require developer support.
- Keep approved copy, imagery, downloads, and links current across brand websites, Bobrick Resources, the Technical Reference Library, and ATS/Bobrick Digital Spec Builder.
- Add or replace approved assets and coordinate removal of obsolete or discontinued product content.
BIM and CAD coordination
- Coordinate requests, revisions, reviews, approvals, and publication of Revit (.rfa) and CAD (.dwg) files.
- Work with Product Managers and technical vendors to maintain accurate, organized product assets.
Email marketing
- Build, maintain, and troubleshoot HubSpot email templates using HTML and inline CSS.
- Adapt templates for campaign needs, prepare mailing lists, and support trade show and other marketing campaigns.
- Test formatting across desktop and mobile devices, and check links and content before deployment in coordination with Digital Marketing.
Translations and print production
- Coordinate translation requests, vendor revisions, and internal reviews; incorporate approved translations into print and digital materials.
- Manage collateral reprints with print vendors, checking artwork, proofs, and file versions before production.
Project coordination and quality control
- Manage concurrent assignments, maintain organized source files and version control, and check accuracy and brand consistency before publication.
- Adapt communications to architects, designers, specifiers, facility managers, and distributors.
- Resolve routine issues and escalate technical questions or conflicting priorities to the appropriate lead.
Tools and team support
- Use approved AI tools to support drafting, editing, and workflow efficiency, with human review and compliance with company policies.
- Collaborate on special marketing projects and other assigned duties.
- Maintain a safe work environment and report unsafe conditions.
QualificationsEducation and Experience
- A bachelor's degree in graphic design, marketing, communications, or a related field, or an equivalent combination of education, training, and relevant experience.
- Hands-on experience in marketing communications, graphic design or production design, with demonstrated ability to create polished print and digital materials.
- A portfolio demonstrating layout, typography, image editing, and consistent application of brand standards. Examples of product collateral, technical documents, or digital marketing assets are especially relevant.
Required Skills
- Proficiency in Adobe InDesign, Illustrator, and Photoshop, including document layout, image preparation, and production of print-ready and digital files.
- Ability to translate detailed product information into clear, readable materials and adapt established designs for different formats and audiences.
- Proficiency in writing and modifying HTML and CSS to build responsive website content and email templates, implement approved designs, and diagnose and resolve routine layout and styling issues.
- Experience publishing and maintaining content in WordPress or a comparable content management system, and building and editing email templates in HubSpot or a comparable email marketing platform.
- Ability to use browser developer tools to inspect pages, identify front-end issues, test fixes, and communicate technical findings clearly to Digital Marketing and external developers.
- Strong writing, editing, and proofreading skills, with the ability to interpret technical documentation and confirm product details with subject matter experts.
- Strong organization and attention to detail, including file management, version control, prioritization, and follow-through across multiple deadlines.
- Ability to work independently and collaborate with internal teams and vendors, incorporate feedback, and coordinate review and approval processes.
- Proficiency in Microsoft 365, including PowerPoint, Word, and Excel.
Preferred Experience
- Technical product documentation, manufacturing, B2B marketing, or communications for architecture, design, or building products.
- HubSpot email marketing;
- Adobe Lightroom and Bridge; and coordination of translations, print production, or continuing education materials.
- Working familiarity with Revit, AutoCAD, or similar BIM/CAD applications sufficient to review, organize, and coordinate technical files with specialists.
- Use of approved AI tools for content or production workflows, with careful review of accuracy and quality.
Schedule: Onsite, Monday-Friday, 8:00AM - 5:00PM
Location: North Hollywood, CA (Must reside within commuting distance of location)
Salary: $85,000.00 - $95,000.00 (based on experience)
Benefits:- Medical/Dental/Vision
- 401(k) Retirement Plan
- Year-end Bonuses
- Life and AD&D
- Long- and Short-Term Disability Insurance
- Flexible Spending Account (FSA)
- Health Savings Account (HSA)
- Paid time off for vacation, sick and personal days
- Parental Leave
- Educational Assistance Program
- Employee Assistance Program
- Pet Insurance
